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9780534630546

Media/Impact An Introduction to Mass Media (with CD-ROM and InfoTrac)

by
  • ISBN13:

    9780534630546

  • ISBN10:

    0534630545

  • Edition: 7th
  • Format: Paperback
  • Copyright: 2004-07-05
  • Publisher: Wadsworth Publishing
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Supplemental Materials

What is included with this book?

Summary

Consistently praised for its engaging writing style, currency, and visual appeal, Media Impact introduces students to the basic mass media channels -- newspapers, magazines, electronic media, and the Internet -- in a manner that gets students excited and teaches them the impact of the media on individuals and society. Biagi includes a focused examination of the history, ethics, cultural and social implications, regulation, and technology that surrounds and controls the media. Now with more incorporation of new technologies in every chapter, the text also is enhanced with a CD-ROM, the text features a student study guide with chapter outlines and sample quizzes, video exercises, and a variety of activities that encourage students to interact with media and build their critical thinking skills.

Table of Contents

Understanding Mass Media Today
Books
Newspapers
Magazines
Recordings
Radio
Movies
Television
Digital Communications and the Web
Advertising
Public Relations
News and Information
Social and Political Issues
Law and Regulation
Ethical Practices and Policies
International Media.
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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