Nanovation : How a Little Car Can Teach the World to Think Big and Act Bold

by Freiberg, Kevin; Freiberg, Jackie; Dunston, Dain

• ISBN13: 9781595555250
• ISBN10: 1595555250
• Edition: Reprint
• Format: Paperback
• Copyright: 2012-07-24
• Publisher: Harpercollins Christian Pub

Summary

Do you have the eyes, the ears, and the hands to be a Nanovator? You're about to find out. In India, entire families'too poor to afford a car'crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor's venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata's imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time to get moving! Warning! Don't read this book unless you are ready to challenge management dogma, taken-for-granted assumptions, and outdated systems by asking "what if?" and "why not?" to some of your industry's toughest questions. But, if you're ready to revolutionize the products you make, the processes you use, and the companies you build, pull up a seat at the drafting table with the creators of the Nano, the most important car to roll off the assembly line in decades. Discover the thinking that bred their ingenuity and the leadership that encouraged them to overcome adversity, to take risks despite their fear of failure, and to innovate beyond their customer's wildest expectations. Endorsements: "If you're interested in stoking the fires of innovation and making a profit while making a difference, Nanovation is a must read." 'Indra K. Nooyi, chairman and CEO, PepsiCo "The Freiberg's deep dive into a company that transformed an entire industry is loaded with hands-on-advice- and a warning not to downsize your dreams!"- Gary Kelly, chairman, president and CEO, Southwest Airlines " Nanovation is for leaders who want to leave a lasting legacy in the world." 'Chris Connor, chairman and CEO, Shermin-Williams Company "Read Nanovation and learn what you can do to create an innovative culture in your organization." 'Ken Blanchard, co-author One Minute Manager, Full Steam Ahead, and Lead with LUV " Nanovation is a must read for any leader." 'Eric Danziger, CEO, Wyndham Hotel Group " Nanovation is for leaders who want to shake it up." 'Bruce Bochy, manager, 2010 World Champion San Francisco Giants "Vibrant and energetic, the passion of the authors reflects that of the innovators it chronicles...A practical guide for creating a radical culture of innovation." 'N.R. Narayana Murthy, founder-chairman and chief mentor, Infosys Ltd.

Table of Contents

Prologue	p. xv
The Nano Story	p. 1
Nanovation Begins with Noticing	p. 3
Leading Nanovation	p. 15
A Culture of Thinking Big	p. 29
The Nanovation Team	p. 39
The Search for Nanovation	p. 47
Shell Shock	p. 57
Have an Ace in the Hole	p. 67
People Ignore Design That Ignores People	p. 79
From Silos to Seamless	p. 91
Defining Nanovation	p. 97
An Impossible Dream in the Service of a Cause	p. 99
A Cause Becomes a Movement	p. 115
Nanovation Starts a Revolution	p. 131
Nothing Short of Elegance	p. 149
Start with Less; End Up with More	p. 165
No-Apology Products	p. 177
Return on Innovation	p. 189
The Nano Revealed	p. 205
A Legacy of Inclusive Growth	p. 221
West Bengal? Are You Crazy?	p. 239
Leading Through Crisis	p. 257
Moving at the Speed of Yes!	p. 277
Now You Can	p. 307
Finding What's Next! The Eight Rules of Nanovation	p. 331
Rule 1 Get Wired for Nanovation	p. 333
Rule 2 Lead the Revolution	p. 357
Rule 3 Build a Culture of Innovation	p. 375
Rule 4 Question the Unquestionable	p. 403
Rule 5 Look Beyond Customer Imagination	p. 423
Rule 6 Go to the Intersection of Trends	p. 437
Rule 7 Solve a Problem That Matters	p. 449
Rule 8 Risk More, Fail Faster, Bounce Back Stronger	p. 461
The Nanovation Effect	p. 479
The Nanovation Effect	p. 481
Now You Can, Too	p. 501
Epilogue	p. 507
Acknowledgments	p. 509
About the Authors	p. 519
Index	p. 523
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