Nanovation : How a Little Car Can Teach the World to Think Big and Act Bold

by Unknown

ISBN13:
9781595554420
ISBN10:
1595554424
Format: Hardcover
Copyright: 2011-08-23
Publisher: Harpercollins Christian Pub
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Nanovation : How a Little Car Can Teach the World to Think Big and Act Bold > ISBN13: 9781595554420

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Summary

Nanovation is a story of how a little car is teaching the world to think big.One dreary, rainy morning in India, Ratan Naval Tata, the Chairman of the Tata Group, was driving to work, right behind a family of four. It wasn't an unfamiliar sight, all four of them crammed onto a single scooter, trying to get to school and work. Then it happened-a busy intersection, a slick road, and down they went, scooter one direction, family members the other. Fortunately, no one was seriously hurt because the congested traffic had been moving so slowly. But it gave new impetus to an idea Tata had been working on: as the chairman of a car company, how could he get Indian families off scooters and into something safer that they could afford? Today we have the answer, and it's called the Nano, the least expensive-and arguably most significant-car in the world. Nanovation is not only the story of one car; it represents the leading edge of a revolution in business thinking and design that will have a profound effect on everything that comes after it, not just in the automotive industry, not just in India, but in every industry around the world.

Prologue	p. xv
The Nano Story	p. 1
Nanovation Begins with Noticing	p. 3
Leading Nanovation	p. 15
A Culture of Thinking Big	p. 29
The Nanovation Team	p. 39
The Search for Nanovation	p. 47
Shell Shock	p. 57
Have an Ace in the Hole	p. 67
People Ignore Design That Ignores People	p. 79
From Silos to Seamless	p. 91
Defining Nanovation	p. 97
An Impossible Dream in the Service of a Cause	p. 99
A Cause Becomes a Movement	p. 115
Nanovation Starts a Revolution	p. 131
Nothing Short of Elegance	p. 149
Start with Less; End Up with More	p. 165
No-Apology Products	p. 177
Return on Innovation	p. 189
The Nano Revealed	p. 205
A Legacy of Inclusive Growth	p. 221
West Bengal? Are You Crazy?	p. 239
Leading Through Crisis	p. 257
Moving at the Speed of Yes!	p. 277
Now You Can	p. 307
Finding What's Next! The Eight Rules of Nanovation	p. 331
Rule 1: Get Wired for Nanovation	p. 333
Rule 2: Lead the Revolution	p. 357
Rule 3: Build a Culture of Innovation	p. 375
Rule 4: Question the Unquestionable	p. 403
Rule 5: Look Beyond Customer Imagination	p. 423
Rule 6: Go to the Intersection of Trends	p. 437
Rule 7: Solve a Problem That Matters	p. 449
Rule 8: Risk More, Fail Faster, Bounce Back Stronger	p. 461
The Nanovation Effect	p. 479
The Nanovation Effect	p. 481
Now You Can, Too	p. 501
Epilogue	p. 507
Acknowledgments	p. 509
About the Authors	p. 519
Index	p. 523
Table of Contents provided by Ingram. All Rights Reserved.

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