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by Joanne Scheff Bernstein; Foreword by: Philip Kotler ( )
by Kotler, Philip T.; Lee, Nancy R.
by Scott M. Davis (Partner Kuczmarski & Associates in Chicago, Illinois ); Foreword by: Philip Kotler ( ; et al.
by Kotler, Philip
by Davis, Scott M.; Kotler, Philip
by Lee, Nancy R.; Kotler, Philip
by Editor: Alice M. Tybout; Editor: Bobby J. Calder (Kellogg School of Management -- Marketing); Foreword by: Philip Kotler ( )
by John Gerzema; Michael D?Antonio; Foreword by: Philip Kotler ( )