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by Chernev, Alexander (Author), Kotler, Philip (Foreword by)
by Jeff Zabin; Gresh Brebach; Foreword by: Philip Kotler (J. L. Kellogg Graduate School of Management, Northwestern Univ.)
by Editor: Alice M. Tybout; Editor: Tim Calkins; Foreword by: Philip Kotler ( )
by Joanne Scheff Bernstein; Foreword by: Philip Kotler ( )
by Scott M. Davis (Partner Kuczmarski & Associates in Chicago, Illinois ); Foreword by: Philip Kotler ( ; et al.
by Editor: Alice M. Tybout; Editor: Bobby J. Calder (Kellogg School of Management -- Marketing); Foreword by: Philip Kotler ( )
by John Gerzema; Michael D?Antonio; Foreword by: Philip Kotler ( )