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9781883249953

Successful Web Portals in Retail Banking

by ; ;
  • ISBN13:

    9781883249953

  • ISBN10:

    1883249953

  • Format: Paperback
  • Copyright: 2001-05-02
  • Publisher: Wiley
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Summary

Today's competitive eCommerce environment requires banks to maintain a strong Web presence-along with user-friendly web portals for their customers and clients. Successful Web Portals in Retail Banking walks you through the entire process of creating an effective portal, from executing a proven framework to implementing advanced features for empowering portal users.

Author Biography

Daniel Singer is a Professor of Finance at Towson University and has a Ph.D. in Economics from the University of Colorado. He is the author of numerous books and articles in finance and management in journals such as Financial Planning, Derivatives Risk Management Service, and Journal of Human Values. Dr. Singer is President of the American Institute for Professional Development, which offers management training on the Internet, and is a principal in Pagewatch.com, a consulting organization for financial service institutions on the Internet.

Table of Contents

About the Authors iv
Getting the Vision Right
1(8)
Myths and Realities
9(8)
The eCommerce Competitive Environment
17(10)
The Goals of Successful Banking Web Sites
27(6)
A Framework for Successful Bank Web Strategies
33(6)
Developing a Successful Web Strategy
39(8)
Building Competitive Advantage through Creating Customer Value
47(12)
Executing a Web Strategy
59(16)
Elements of a Successful Bank Web Site
75(16)
Creating an Attractive Portal
91(8)
Empowering Customers at the Web Site
99(18)
Community Service
117(10)
Content from the Consumer Perspective
127(12)
Entertainment
139(8)
Taking it on the Road
147(8)
Appendix I: Highest Rating Banks Portal Attractiveness 155(1)
Appendix II: Highest Rating Banks Customer Empowerment 155(1)
Appendix III: Highest Rating Banks Web Site Interactivity 155(1)
Appendix IV: Highest Rating Banks Community Service 156(1)
Appendix V: Highest Scoring Banks Content from the Customer Perspective 156(1)
Appendix VI: Highest Scoring Banks Entertainment 156

Supplemental Materials

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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