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Introduction: Why a New Book on Innovation?
PART ONE
The Innovating Habit
1 The Innovating Habit
Jump-Starting the Practice of Creativity
2 Execution and Innovating
Twin Engines Powered by Everyone in the Organization
3 The Innovating Perspective
The Supplier-Side View Versus the Customer-Side View
PART TWO
The Three Key Processes of Innovating
4 The Three Processes of Innovating
Creation, Integration, Reframing
5 Anyone, Anytime, Anywhere
Innovation Is Everyone’s Business
PART THREE
The Three Key Roles in Innovating
6 Hands-On Creativity
How to Inspire and Empower Your Company’s
Frontline Innovators
7 Coaching Innovation
How Midlevel Managers Nurture the Systems That Make
Innovating Possible
8 Setting the Agenda
How Senior Leaders Can Focus an Entire Organization
on Innovating
PART FOUR
The Infrastructure for Innovating
Governance and Coordination
9 Igniting the Engine
Creating a Governance and Coordination Structure for
the Innovating Engine
10 Priming the Pump
A Seven-Step Process for Creating Innovative Ideas
11 Keeping the Engine Humming
Nurturing the Habit of Innovating
Appendix
Acknowledgments
Notes
Index
