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9781576751244

Attracting Perfect Customers The Power of Strategic Synchronicity

by ;
  • ISBN13:

    9781576751244

  • ISBN10:

    1576751244

  • Format: Paperback
  • Copyright: 2001-10-15
  • Publisher: Berrett-Koehler Publishers

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Summary

Attracting Perfect Customers takes readers beyond guerrilla marketing, relationship selling, and permission marketing to a place where there is an abundance of perfect customers and clients just waiting to be served. The authors lead readers step- by-step through a paradigm shift in their approach to sales and marketing. Readers will learn that it is no longer productive, or even profitable, to conduct business using war-like marketing techniques such as targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labour- intensive when compared to the Strategic Attraction Planning (TM) process, which requires just five minutes of planning each day and makes businesses so highly attractive that perfect customers and clients are drawn to them, like a lighthouse in a storm.

Author Biography

Stacey Hall is credited by industry experts as the inventor and the catalyst for the new Strategic Synchronicity marketing reality. Through this paradigm-shifting methodology, hundreds of corporate executives, entrepreneurs, and sales and training teams have been transformed into powerful magnets that quickly and easily attract the most perfect and profitable customers to their doors and Web sites. Stacey's background includes more than twenty years of designing and implementing global marketing plans for organizations such as FedEx, Budget Rent a Car Corporation, and the University of Houston.
As Perfect-Customers, Inc.'s vice president for sales and marketing, Stacey keeps the organization attracting perfect customers and opportunities that are steering the company to success and greater levels of profitability.
Jan Brogniez's background includes more than twenty years producing millions of dollars of sales revenue in corporate America. Jan's mastery of strategic planning, and her keen business acumen led to the development of Perfect-Customers, Inc.'s proprietary Strategic Design Session process. This process has successfully and effectively empowered a wide variety of corporate executives, entrepreneurs, and sales and operations teams to invent and achieve audacious goals and create organizational legacies in less time than previously has been possible. Called a "pioneer in experiential workshop facilitation," Jan designs and delivers custom-designed workshops, corporate retreats, and executive planning sessions. As Perfect-Customers, Inc.'s CEO, Jan provides the organizational structure, building the foundation that will sustain the company's unprecedented growth and global presence.

Table of Contents

Foreword ix
Acknowledgments xi
Introduction 1(10)
Creating Synchronicity with Perfect Customers and Clients
Part 1. The Six Standards of Strategic Synchronicity 11(52)
Be on Purpose with Your Mission
17(8)
You Have the Power to Attract Whatever You Desire
25(4)
Like Attracts Like: Whom Do You Like?
29(8)
Choose Collaboration, Not Competition
37(10)
Your Customers and Employees Want You to Succeed
47(10)
Create an Atmosphere of Accomplishment
57(6)
Part II. The Strategic Attraction Planning Process 63(38)
What is Your Vision of Your Most Perfect Customers?
65(10)
What Makes Your Perfect Customers Tick?
75(4)
What Do Your Perfect Customers Expect You to Deliver?
79(6)
Where Do You Have Room for Improvement?
85(8)
Multiplicity: When One Plan is Not Enough
93(8)
Part III. Strategic Attraction in Action: Twenty-One Daily Tips 101(78)
You Are More Attractive When You Focus on the Horizon
105(2)
You Are More Attractive When You Let Your Perfect Customers Know They Are Perfect
107(4)
You Are More Attractive When You Understand That Customers Are Seeking You
111(4)
You Are More Attractive When You Make Irresistible Improvements
115(2)
You Are More Attractive When You Make Listen to Your Little Inner Voice
117(2)
You Are More Attractive When You Expect Breakthroughs to Look Like Breakdowns
119(5)
You Are More Attractive When You Shift the Situation
124(3)
You Are More Attractive When You Acknowledge Accomplishments and Declare Completions
127(4)
You Are More Attractive When You Share, Share, Share Yourself
131(3)
You Are More Attractive When You Accept That You Don't Know
134(4)
You Are More Attractive When You Are in the Flow
138(2)
You Are More Attractive When You Welcome Interruptions
140(2)
You Are More Attractive When You Actively Attract Abundance
142(3)
You Are More Attractive When You Delight in the Success of Others
145(3)
You Are More Attractive When You Take Immediate Action
148(3)
You Are More Attractive When You Establish Your Expertise
151(3)
You Are More Attrctive When You Clear a Space in Which to Create
154(3)
You Are More Attractive When You Have a Field Day
157(2)
You Are More Attractive When You Break Bread with a Competitor
159(3)
You Are More Attractive When You Gain Clarity About Yourself
162(3)
You Are More Attractive When You Watch for Previews of Coming Attractions
165(3)
``Ask-Offer-Thank''
168(2)
Donna Fisher
Project Your Light Further
170(9)
Doug Upchurch
Synchronicity Leaders 179(6)
Resources 185(6)
Notes 191(4)
Bibliography 195(2)
Index 197(6)
About the Authors 203

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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