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| Plan ahead | p. 9 |
| Know how much cash you'll need, when you'll need it and how you'll use it | p. 12 |
| Identify the events and forces that could affect the amount and timing of your needs for cash, and how they might do so | p. 17 |
| Where should you look for money? | p. 20 |
| Match your needs, returns and risks with financiers' capacity, goals and risk preferences | p. 24 |
| Friends and family: why you should stay in touch, what they can do for you and why they might do it | p. 27 |
| Lenders come in many forms. Find the one that's right for you | p. 31 |
| Explore a broad range of alternatives to understand where to seek financing | p. 35 |
| Getting development financing: understand what's available and what each seeks | p. 38 |
| Use the right process to raise financing for your business. What sounds easy may be the most difficult | p. 41 |
| Match investors to the appropriate investment instruments | p. 44 |
| Understand business stages, the cost of each stage, and its impact on dilution | p. 47 |
| Select the right financial instruments to achieve your goals | p. 50 |
| Use convertible instruments, warrants and options to your advantage | p. 53 |
| Achieve the appropriate leverage, or mix between equity and debt, in the capital structure of your firm | p. 56 |
| Carefully compare the various costs of financing | p. 61 |
| To grow, you may have to control via performance. But don't let contol concentrate | p. 64 |
| Save your equity to use for working capital and development expenses | p. 67 |
| When raising equity, value your business as fairly and accurately as you can | p. 70 |
| Read the covenants on financing agreements. All clauses obtain flexibility | p. 74 |
| Don't gamble with fluctuating interest rates. Lock them up if they're reasonable and you can make a profit | p. 76 |
| Prove the ability of the business to generate positive income--and cash flow before reinvestment--as promptly as possible | p. 78 |
| Monitor your actual performance against your assumptions. You might need more cash, or need it sooner | p. 81 |
| Keep financiers informed about your progress or problems. Do not wait till the last minute, especially with bad news | p. 85 |
| Your planning for future financing is never done | p. 87 |
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