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| Foreword | |
| Preface | |
| Defining Consumers' Patronage Factors and Motives | p. 1 |
| Classifying and Comparing Patronage Motives | p. 3 |
| The Many Facets of Pharmacy Image Building | p. 11 |
| The Dimensions of Pharmacy Patronage Motives | p. 21 |
| Relative Demand for Pharmaceutical Services | p. 47 |
| Consumers of Pharmaceutical Products and Services | p. 63 |
| Characterizing Consumers of Pharmaceutical Products and Services | p. 65 |
| Who Buys What Where? | p. 71 |
| Age-Related Comparisons of Pharmacy Patronage | p. 99 |
| Shopping Patterns Among Older Adults | p. 111 |
| Comparison of Patronage in Two Locales | p. 131 |
| Relationships Among Patronage Variables | p. 147 |
| Elucidating Relationships Among Patronage Variables | p. 149 |
| Patron Loyalty by Types of Pharmacies | p. 157 |
| Patronage Motive Differentiation Among Market Segments | p. 173 |
| Patronage Orientation, Satisfaction, and Loyalty | p. 187 |
| Relationships Among Patronage Factors, Satisfaction, and Type of Pharmacy | p. 207 |
| Elaboration of Relationships Among Patronage Variables | p. 229 |
| Consumer Perceptions of Other Patronage Issues | p. 257 |
| Assessing Consumer Perceptions of Other Patronage Issues | p. 259 |
| Consumer Attitudes Toward Pharmacist Consulting Fees | p. 265 |
| Consumer Views of the Role of the Pharmacist in OTC Drug Use | p. 279 |
| Consumer Perceptions of Prescription Prices | p. 289 |
| Marketing Strategies and Market Segments | p. 295 |
| Developing Strategies and Special Market Segments | p. 297 |
| Alternative Marketing Strategies for Community Pharmacy | p. 303 |
| Factors Influencing Satisfaction Among HO Patrons | p. 319 |
| Pharmacy Selection Factors Among Potential LTCF Residents | p. 335 |
| Index | p. 355 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
