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9780803959057

Convergence Integrating Media, Information & Communication

by ; ;
  • ISBN13:

    9780803959057

  • ISBN10:

    0803959052

  • Format: Paperback
  • Copyright: 1996-04-12
  • Publisher: Sage Publications

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Supplemental Materials

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Summary

The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.

Table of Contents

Acknowledgments xviii
Introduction
1(20)
Existing Telephone, Cable TV, and Wireless Technologies
21(25)
Residential Telephone and Information Services
46(32)
Entertainment and Information Television
78(26)
Technological Convergence
104(23)
Convergence of Voice/Video/Data Information
127(33)
Management
160(29)
The Market
189(42)
Advertising and Shopping
231(29)
Competition
260(41)
Communication Policy
301(52)
Multinational Full Service Networks
353(26)
Joseph D. Straubhaar
Joonho Do
Impacts of Integrated Broadband Networks
379(30)
Index 409(20)
About the Authors 429

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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