9781592530861

Summary

With the proliferation and expansion of the creative industry, the term "budget" has never been more relevant. It's the universal challenge every designer faces: how to create innovative work on a restricted budget. As a powerful driver of the creative process, it can affect any creative endeavor. With more companies cinching their budgetary belts tighter than ever, designers are pressed to find new and more inventive cost-cutting strategies. Great Graphics on a Budget includes the work of leading graphic and product designers from Europe, USA, and Australia, such as Aboud Sodano, EGO, Pentagram, Why Not Associates, Tangerine, and Cahan and Associates. With more than 50 case studies, it offers insights into the designers' thought process and reveals how they have invented, discovered, and recycled innovative ways to challenge not only the budget, but the client and brief as well. It shows that, regardless of resources, design and concept can remain strong and that a limited budget can even become a catalyst for some of the most creative designs produced.

Acknowledgments	p. 5
Introduction	p. 8
Design and the Budget	p. 14
Budget Doesn't Mean Cheap	p. 17
It Is Not All One Color	p. 18
Research Pays Off	p. 19
Collaboration	p. 21
Technology	p. 22
Blurring the Boundaries	p. 22
Client Dialog	p. 24
Printers and Paper Companies	p. 26
Creative Thinking	p. 29
Creative Freedom	p. 30
Projects and Essays	p. 32
David Jury	p. 34
Buro X Wien	p. 36
Pentagram Design	p. 38
Build	p. 44
Dixonbaxi, David Sudlow, and Malcolm Clarke	p. 46
Williams and Phoa	p. 48
Williams and Phoa	p. 50
Yacht Associates	p. 54
8vo	p. 56
Why Not Associates	p. 58
We Work For Them	p. 60
Estudio Peon	p. 64
Pixelsurgeon	p. 66
WIG-01	p. 68
Made Thought	p. 70
Made Thought	p. 76
h69.net	p. 78
Tangerine	p. 80
Zylonzoo	p. 82
EGO	p. 84
Cahan & Associates	p. 86
Tolleson Design	p. 88
Orange Juice Design	p. 92
Aboud Sodano	p. 96
Marcus Hoggarth at Therefore	p. 100
Abnormal Behavior Child	p. 106
Nocturnal	p. 108
Nocturnal	p. 110
Nocturnal	p. 112
Struktur Design	p. 114
Concrete	p. 118
Concrete	p. 120
Concrete	p. 122
EGO	p. 126
Eleethax	p. 128
David Jury	p. 130
Dixonbaxi	p. 136
Segura Inc.	p. 138
Segura Inc.	p. 140
Vrontikis Design Office	p. 144
One more than two	p. 146
Misprinted Type	p. 148
Autotroph	p. 150
Goodby, Silverstein and Partners	p. 156
Eikes Grafischer Hort	p. 158
The Faculty of Art, Design and Music, Kingston University	p. 164
Cartlidge Levene	p. 166
Graphic Thought Facility	p. 170
Daddy	p. 172
Un.titled	p. 174
The Brainbox	p. 176
Build	p. 178
Last FM	p. 180
Resources	p. 182
Societies	p. 184
Vendors	p. 186
Directory of Contributors	p. 188
About the Authors	p. 191
Essays
The Budget Design Look	p. 42
A Culture of Constraints	p. 52
Budget and New Media Design	p. 74
For Love, Not Money	p. 104
A Different Perspective	p. 124
The Three Rules for Great Copy	p. 142
Pushing the Boundaries of Print Budgets	p. 162
Table of Contents provided by Ingram. All Rights Reserved.

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Great Graphics on a Budget : Creating Cutting-Edge Work for Less

1592530869

Summary

Table of Contents

Supplemental Materials

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