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9780300060829

Re-Made in Japan : Everyday Life and Consumer Taste in a Changing Society

by
  • ISBN13:

    9780300060829

  • ISBN10:

    0300060823

  • Format: Trade Paper
  • Copyright: 1994-09-28
  • Publisher: Yale University Press

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Summary

This entertaining and enlightening book shows how the Japanese have transformed Western goods and services-from ballroom dancing to department stores-to suit their own culture.

Table of Contents

Acknowledgments vii(1)
Note on Names viii
1 Introduction: Domesticating the West
1(41)
Joseph J. Tobin
2 The Depato: Merchandising the West while Selling Japaneseness
42(16)
Millie R. Creighton
3 "For Beautiful Human Life": The Use of English in Japan
58(19)
James Stanlaw
4 Tractors, Television, and Telephones: Reach Out and Touch Someone in Rural Japan
77(12)
William W. Kelly
5 The Japanese Bath: Extraordinarily Ordinary
89(17)
Scott Clark
6 Images of the West: Home Style in Japanese Magazines
106(20)
Nancy Rosenberger
7 Alienation and Reconnection in a Home for the Elderly
126(17)
Diana Bethel
8 Drinking Etiquette in a Changing Beverage Market
143(16)
Stephen R. Smith
9 A Japanese-French Restaurant in Hawai`i
159(17)
Jeffrey Tobin
10 The Aesthetics and Politics of Japanese Identity in the Fashion Industry
176(28)
Dorinne Kondo
11 Shopping for Souvenirs in Hawai`i
204(12)
Fumiteru Nitta
12 "Bwana Mickey": Constructing Cultural Consumption at Tokyo Disneyland
216(19)
Mary Yoko Brannen
13 Tango in Japan and the World Economy of Passion
235(18)
Marta E. Savigliano
List of Contributors 253(2)
Index 255

Supplemental Materials

What is included with this book?

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