Handbook of Research Methods in Social and Personality Psychology

This indispensable sourcebook covers conceptual and practical issues in research design, methods of research, and statistical approaches in social and personality psychology. The chapters provide state-of-the-art treatment of various methods, written by key experts in the field. The primary purpose of the Handbook is to provide readable yet comprehensive chapters on the full range of methods and tools used by researchers in social and personality psychology. In addition, it will alert researchers to methodological possibilities they may not have thought of. Innovative research methods work best when they allow researchers to ask theoretically driven questions that could not have been asked previously, thereby enhancing the quality and depth of their empirical knowledge base. With the help of this text, both new and established social psychologists will learn about appropriate uses of each method and the opportunities they provide for expanding knowledge. The Handbook of Research Methods in Social and Personality Psychology will be invaluable to graduate students and established researchers alike.