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9780470996089

The Handbook of Organic and Fair Trade Food Marketing

by ;
  • ISBN13:

    9780470996089

  • ISBN10:

    0470996080

  • Format: eBook
  • Copyright: 2008-04-01
  • Publisher: Wiley-Blackwell
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List Price: $220.00
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Summary

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Table of Contents

Foreword
The international market for organic and fair trade food and drink
The organic consumer
The fair trade consumer
Successful organic and fair trade brands.
Case history: Yeo Valley
Case history: Green & BlackÆs
Case history: Abel & Cole
Case history: Clipper Tea
Case history: Duchy Originals
Case history: SainsburyÆs SO Organic
Organic and fair trade marketing in Germany
Organic and fair trade marketing in Italy
Organic and fair trade marketing in the USA
Organic / fair trade crossover and convergence
Further resource: Useful organic and fair trade websites
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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