Total Relationship Marketing Renewed

by Gummesson; Evert

• ISBN13: 9780415703628
• ISBN10: 041570362X
• Edition: 4th
• Format: Hardcover

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Total Relationship Marketing Renewed

by Gummesson; Evert

• ISBN13: 9780415703680
• ISBN10: 0415703689
• Edition: 4th
• Format: Nonspecific Binding

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Total Relationship Marketing

by Gummesson; Evert

• ISBN13: 9781138168930
• ISBN10: 1138168939
• Edition: 3rd
• Format: Hardcover

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Case Theory in Business and Management

by Gummesson, Evert

• ISBN13: 9781446210628
• ISBN10: 1446210626
• Format: Paperback

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Case Theory in Business and Management

by Gummesson, Evert

• ISBN13: 9781446210611
• ISBN10: 1446210618
• Format: Hardcover

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Qualitative Methods in Management Research

by Evert Gummesson

• ISBN13: 9780761920144
• ISBN10: 0761920145
• Edition: 2nd
• Format: Paperback

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Qualitative Methods in Management Research

by Evert Gummesson

• ISBN13: 9780761920137
• ISBN10: 0761920137
• Edition: 2nd
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Total Relationship Marketing : Marketing Management, Relationship Strategy ,CRM, and a New Dominant Logic for the Value-Creating Network Economy

by Gummesson,Evert

• ISBN13: 9780750686334
• ISBN10: 0750686332
• Edition: 3rd
• Format: Paperback

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Case Theory in Business and Management

by Evert Gummesson

• ISBN13: 9781473926837
• ISBN10: 1473926831
• Format: Nonspecific Binding

Case Theory in Business and Management

by Evert Gummesson

• ISBN13: 9781473900615
• ISBN10: 1473900611
• Format: Nonspecific Binding