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9781885167187

NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success

by
  • ISBN13:

    9781885167187

  • ISBN10:

    1885167180

  • Format: Hardcover
  • Copyright: 1996-10-01
  • Publisher: Bard Press

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Summary

If you take the time to read only one business book this year, I strongly encourage you to read NUTS!. --From the Foreword by Tom Peters

Table of Contents

About the Authors
Foreword
Prologue
Nuts? ... You Decidep. 2
Goliath Meets David: The Battle to Get off the Groundp. 14
The Battle Heats Up: Innovations Forged in the Fires of Competitionp. 28
A Maverick Emerges: The Creation of a Corporate Personalityp. 36
Flying in the Face of Conformity: Dare to Be Disciplined, Reap the Rewardsp. 48
"Professionals" Need Not Apply: Hire for Attitude, Train for Skillsp. 64
Kill the Bureaucracy: Think Small, Act Fastp. 74
Act Like an Owner: Ask Questions, Think Resultsp. 96
Learn Like Crazy: Stay Fresh, Stretch to Growp. 112
Don't Fear Failure: Be Creative, Color outside the Linesp. 128
One Great Big Family: Create a Legendary Culturep. 144
Keeping the Spirit Alive: Preserve What You Valuep. 156
The Art of Celebrating Milestones: Revel in Your Accomplishmentsp. 174
Celebrating People with Big Hearts: Honor Those You Lovep. 190
Still Nuts After All These Years: Make Work Funp. 202
Luv: More Than Just a Ticker Symbolp. 216
Compassion for the Community: Give Back - It's the Right Thing to Dop. 234
Unconventional Advertising: Bending the Rules to Break a Great Storyp. 246
Customers Come Second: And Still Get Great Servicep. 268
Employees Come First: Great Service Begins at Homep. 282
Leaders Leading Leadersp. 298
Leadership from the Inside Outp. 312
Go Nuts!p. 320
Epiloguep. 328
Notes and Sourcesp. 330
Acknowledgmentsp. 347
Indexp. 352
Table of Contents provided by Blackwell. All Rights Reserved.

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