Design Your Life ®

Internationally recognized, Sydney based designer, Vince Frost, has launched his new design-inspired lifestyle and self-help brand Design Your Life®, with his first book hitting shelves this September. It took Frost, more than 25 years as a professional to appreciate the power of the design process as a means for improving his life, and as a result he has created 15 simple, but solid principles that can be used to make personal change for the better. Frost’s Design Your Life® book aims to inspire, motivate and lead by example. It features a range of interviews from renowned influencers including Scott Dadich, Editor of Wired, Place User Experience expert Natalie Slessor, trend forecaster and CEO of The Future Laboratory and LS:N Global, Chris Sanderson and David Allen founder of Getting Things Done®. It also reveals some very raw accounts of Frost’s upbringing, including his struggle to beat a hyperactive growth hormone in his adolescence years that saw him battling to walk. It is that very same determination that has led to his present professional position as one of the world’s leading graphic designers, and in turn his recent success in tackling his personal health and wellbeing issues. designyourlife.com.au

About Vince Frost: CEO & Executive Creative Director, Frost*collective. According to Steven Pozel, the Director of Object, the Australian Centre for Design, Vince Frost is “one of the world’s leading graphic designers”. He runs an internationally focused creative ideas studio of 40 people, Frost*collective, from Sydney Australia. More than just a designer, Frost’s approach is based on the philosophy that his studio must work with clients to create ‘inspiring ideas to life’. Frost’s innovative use of photography and striking typography has been applied to a huge variety of work in Australia and abroad, including advertising for Tourism Northern Territory, environmental graphics for Commonwealth Bank, Deutsch Bank and Macquarie Bank, and a diverse range of clients including Qantas, restaurateurs Steve Manfredi and Matt Moran, Donna Hay, the City of Sydney, Sydney Dance and Fraser’s Property, among many others. Frost plans to expand the Design Your Life® brand with a series of books and products, beginning with cards and posters, featuring typographic representations of positive affirmation statements, from the first Design Your Life® book, which are now available. designyourlife.com.au