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9781403916617

Organising Knowledge Methods and Case Studies

by ; ;
  • ISBN13:

    9781403916617

  • ISBN10:

    1403916616

  • Format: Hardcover
  • Copyright: 2004-03-18
  • Publisher: Palgrave Macmillan
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Summary

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

Author Biography

Johannes Gadner is a researcher at and secretary of the Institute of Knowledge Organization, Vienna.

Renate Buber is Assistant Professor in Marketing at the University of Economics and Business Administration, Vienna.

Lyn Richards is Director of Research Services at QSR International, Melbourne, Australia.

Table of Contents

Preface vii
Notes on the Contributors xii
Acknowledgements xvi
Part I Theoretical and Methodological Issues
Structures and Diversity in Everyday Knowledge: From Reality to Cognition, Knowledge and Back
3(25)
Markus Franz Peschl
Situatedness and Artefacts in Expert Knowledge and Activity
28(15)
Hanna Risku
The Human Foundation of Knowledge Management
43(17)
Thomas Bernhard Seiler
Conceptual Knowledge Organisation and the Problem of Understanding
60(15)
Johannes Gadner
Doris Ohnesorge
Gestalt-Based Linguistics and the GABEK Method: What Cognitive Science has to Say on `Space Logic' in Everyday Thought
75(18)
Michael Kimmel
Managing Complexity: Knowledge Organisation and Qualitative Software
93(20)
Lyn Richards
Part II Case Studies
Consumers' Knowledge of Controlled Ventilation Systems
113(12)
Johannes Gadner
Renate Buber
The Process of Web Personalisation: A Framework to Determine Appropriate Personalisation Systems
125(13)
Sonja Grabner-Krauter
Evaluating a Computer-Based Marketing Course by Means of Focus Groups and Interviews
138(15)
Regina Hold
The Job Image of Young Sales Assistants: Introspection and Young Consumers' Assessment
153(15)
Renate Buber
Venture Brazil: Studying Austro-Brazilian Joint Ventures by Means of GABEK and WinRelan
168(12)
Jurgen Muhlbacher
Jochen Penker
Austrian Furniture Retailers' Perspective on the Austrian Design Sector
180(13)
Renate Buber
Marion Friedmann
Influences of Organisational Learning on Organisational Performance and Success
193(22)
Roland Yeo
Index 215

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