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9780195997460

Entrepreneurship and New Venture Management

by ; ; ; ; ; ;
  • ISBN13:

    9780195997460

  • ISBN10:

    0195997468

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 2011-11-01
  • Publisher: Oxford University Press

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Supplemental Materials

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Summary

Entrepreneurship and New Venture Managementexplains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planning and managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and legal aspects affecting ventures are also explained.

Table of Contents


Part 1: Introduction
1. Introduction
2. The entrepreneurial mindset
Part 2: The entrepreneurial process
3. Creativity and opportunity recognition/finding
4. Opportunity evaluation
Part 3: New venture creation
5. Entrepreneurial strategy
6. Start-up
7. Ethics
8. The entrepreneurial team (management)
9. Marketing
10. Operations
11. Human resources
12. Basic financial concepts

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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