rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9783540678182

Web Usage Analysis and User Profiling

by ; ;
  • ISBN13:

    9783540678182

  • ISBN10:

    3540678182

  • Edition: Revised
  • Format: Paperback
  • Copyright: 2000-09-01
  • Publisher: Springer Verlag
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $84.99 Save up to $65.19
  • Digital
    $42.90*
    Add to Cart

    DURATION
    PRICE
    *To support the delivery of the digital material to you, a digital delivery fee of $3.99 will be charged on each digital item.

Summary

After the advent of data mining and its successful application on conventional data, Web-related information has been an appropriate and increasingly popular target of knowledge discovery. Depending on whether the data used in the knowledge discovery process concerns the Web itself in terms of content or the usage of the content, one distinguishes between Web content mining and Web usage mining.This book is the first one entirely devoted to Web usage mining. It originates from the WEBKDD'99 Workshop held during the 1999 KDD Conference. The ten revised full papers presented together with an introductory survey by the volume editors documents the state of the art in this exciting new area. The book presents topical sections on Modeling the User, Discovering Rules and Patterns of Navigation, and Measuring interestingness in Web Usage Mining.

Table of Contents

Preface 1(6)
Modelling the Users
Inferring Demographic Attributes of Anonymous Internet Users
7(14)
Dan Murray
Kevan Durrell
A Generalization-Based Approach to Clustering of Web Usage Sessions
21(18)
Yongjian Fu
Kanwalpreet Sandhu
Ming- Yi Shih
Constructing Web User Profiles: A Non-invasive Learning Approach
39(17)
Philip K. Chan
Data Mining, the Internet, and Privacy
56(18)
Alan, J. Broder
Discovering Rules and Patterns of Navigation
User-Driven Navigation Pattern Discovery from Internet Data
74(18)
Matthias Baumgarten
Alex G. Buchner
Sarabjot S. Anand
Maurice D. Mulvenna
John G. Hughes
Data Mining of User Navigation Patterns
92(20)
Jose Borges
Mark Levene
Making Web Servers Pushier
112(14)
Bin Lan
Stephane Bressan
Beng Chin Ooi
Y. C. Tay
Measuring Interestingness in Web Usage Mining
Analysis and Visualization of Metrics for Online Merchandising
126(16)
Juhnyoung Lee
Mark Podlaseck
Edith Schonberg
Robert Hoch
Stephen Gomory
Improving the Effectiveness of a Web Site with Web Usage Mining
142(21)
Myra Spiliopoulou
Carsten Pohle
Lukas C. Faulstich
Discovery of Interesting Usage Patterns from Web Data
163(20)
Robert Colley
Pang-Ning Tan
Jaideep Srivastava
Author Index 183

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program