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9781572735194

Media Policy for the 21st Century in the United States and Western Europe

by
  • ISBN13:

    9781572735194

  • ISBN10:

    1572735198

  • Format: Paperback
  • Copyright: 2005-06-30
  • Publisher: Hampton Pr
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List Price: $38.00

Table of Contents

About the Author ix
INTRODUCTION 1(18)
The Development of New Media Technologies
3(2)
The Digital Revolution
5(3)
Globalization and Technological Advancement
8(4)
The Structure of the Book
12(7)
1 THE THREE-STAGE DEVELOPMENT COURSE OF MEDIA POLICY 19(32)
The "Old Structure" of Broadcasting
22(7)
New Media Policies
29(6)
Global Media Policy
35(13)
Summary
48(3)
2 THE DIMINISHING ROLE OF GOVERNMENTS 51(36)
Governments Ignored New Technology
55(4)
National Cable Plans
59(7)
Common Policy Objectives
66(8)
From Regulation to Competition
74(11)
Summary
85(2)
3 THE GLOBALIZATION OF MEDIA POLICY 87(32)
Cultural Values in Broadcasting
90(6)
Commercialization and Globalization
96(10)
Multichannel Competition
106(11)
Summary
117(2)
4 TECHNOLOGIES OF THE 21ST CENTURY 119(44)
Digital Terrestrial Television
121(9)
Broadband Cable
130(5)
Digital Satellite
135(8)
Telecom Services
143(5)
Wireless Communications
148(6)
Internet Service Providers
154(7)
Summary
161(2)
5 THE SOCIAL ADOPTION OF INFORMATION TECHNOLOGY 163(24)
Localism in Broadcasting
166(3)
Interactive Trials
169(4)
A New Digital Society
173(13)
Summary
186(1)
6 THE GLOBALIZATION OF MEDIA MARKETS 187(34)
A Social and Cultural Project
190(7)
Global Media Culture
197(14)
Global Information Superhighway
211(7)
Summary
218(3)
7 LOCALISM OF MEDIA COMMERCIALIZATION 221(28)
The Mediating Role of Media Commercialization
222(3)
Commercialization Policy
225(4)
The "New" Public Television
229(3)
New Media Markets
232(3)
Americanization
235(3)
Protecting Local Production
238(3)
The Social Role of Advertising
241(1)
The Social Role of Advertising
241(3)
The Linkage Between Technology and Culture
244(4)
Summary
248(1)
CONCLUSION 249(26)
Conclusion One: A Global Structure of Media Policy
251(5)
Conclusion Two: Competition as Alternative to Regulation
256(4)
Conclusion Three: Changes in Local Markets
260(4)
Conclusion Four: The Technology of the Future
264(5)
Conclusion Five: The Visual Development of Media Policy
269(6)
Notes 275(18)
References 293(8)
Author Index 301(2)
Subject Index 303

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