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9780735606289

Building Interactive Entertainment and E-Commerce Content for Microsoft TV

by ; ;
  • ISBN13:

    9780735606289

  • ISBN10:

    0735606285

  • Format: Paperback
  • Copyright: 2000-04-01
  • Publisher: Microsoft Pr
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List Price: $39.99

Summary

With easy-to-follow tutorials, ready-to-use HTML templates, and loads of working samples, this book meets the needs of both segments in a burgeoning market -- Web developers proficient with HTML but not with television production, and television professionals needing to better understand, envision, and initiate enhanced TV projects. "Interactive TV in Action" describes a variety of design techniques and methods to readily adapt existing broadcast and Web material for interactive television and WebTV "RM". By using Microsoft's WebTV Plus and Web TV for Microsoft "RM" Windows "RM" 98 technologies, and following design standards outlined by the Advanced Television Enhancement Forum Specification (ATVEF), readers learn how to integrate HTML content into television to transform traditionally passive TV viewing into a richer, more engaging, self-directed experience.

Table of Contents

Acknowledgments xi
Introduction xiii
Part I Microsoft TV Primer
Possibilities for Microsoft TV
3(10)
Standards Make Interactive TV Content Commercially Viable
4(1)
Types of Content Best Suited for Interactive TV
4(6)
Personalized TV
10(1)
Viewer Participation
11(1)
What's Next
11(2)
Introducing the Microsoft TV Platform
13(16)
Microsoft TV Platform Ignites the Tinderbox
14(2)
The Genesis of the Microsoft TV Platform
16(1)
The Microsoft TV Platform
16(8)
Delivering Content to Microsoft TV
24(3)
For More Information
27(1)
What's Next
28(1)
What You Need to Create and Deliver Microsoft TV Content
29(14)
Minimum Setup for Creating Microsoft TV Content
30(1)
Recommended Setup for Creating Microsoft TV Content
31(3)
Setup for the WebTV Plus Service
34(2)
Setup for the WebTV Viewer
36(2)
Setup for PWS
38(2)
The Ultimate Interactive TV Studio
40(2)
What's Next
42(1)
Fast Track for Creating Microsoft TV Content
43(20)
Where to Find Sample Content for this Chapter
44(1)
Copying the Source Files
44(3)
Overview of the Template_Main.html Page
47(1)
Modifying the Template_TV.html Page
47(2)
The TV Object and Full Screen Button
49(3)
Modifying the Template_Option1.html Page
52(5)
Testing Content on the WebTV Viewer
57(2)
Testing the Page on TV
59(1)
What's Next
60(3)
Part II Microsoft TV Design Guide
Guidelines for Designing Microsoft TV Content
63(10)
Using the Companion CD and Web Site
64(1)
Fitting Content into Microsoft TV's Design Area
65(1)
Web Mode vs. TV Mode
66(1)
Strategies for Designing Content
67(5)
What's Next
72(1)
Layering Web Content over Full-Screen TV
73(12)
Where to Find Sample Content for this Chapter
74(1)
Creating an Overlay
74(2)
Limitations of Overlays
76(1)
About Hiding and Showing DIVs
77(1)
Integrating Full-Screen TV Into a Web Page
78(1)
Making TV Appear in the TV Object
78(2)
Creating the Overlay for Lakes & Sons
80(1)
How Absolute Positioning Works
81(1)
Positioning Overlays for Microsoft TV
82(1)
How the Z-Index Property Works
83(1)
Transitioning from a Web Page to Full-Screen TV
83(1)
Implementing an Order Now Button
84(1)
What's Next
84(1)
Layering TV over Web Content
85(20)
Where to Find Sample Content for this Chapter
86(2)
Using a Frameset to Lay Out Interactive TV Content
88(3)
Designing an HTML TV Page
91(7)
Formatting Text with Style Sheets
98(2)
Creating an Interactive E-Commerce Page
100(4)
What's Next
104(1)
Formatting Microsoft TV Content with Styles and Style Sheets
105(14)
Where to Find Sample Content for this Chapter
106(1)
Microsoft TV's CSS Support
106(1)
Applying CSS Properties to Interactive TV Content
107(1)
Strategies for Implementing Styles: Inline Styles, Embedded Styles, and Linked Style Sheets
108(8)
Using DHTML to Dynamically Format Documents
116(1)
What's Next
117(2)
Selecting Colors for Microsoft TV Content
119(10)
Where to Find Sample Content for this Chapter
120(1)
Selecting and Adjusting Colors
120(5)
Specifying Colors with HTML and Style Sheets
125(3)
Testing Colors on Microsoft TV
128(1)
What's Next
128(1)
Creating Text for Microsoft TV
129(12)
Where to Find Sample Content for this Chapter
130(1)
What to Avoid When Creating Text for Microsoft TV
131(2)
How the Microsoft TV Proxy Server Handles Fonts
133(2)
How to Use Styles to Control Font Sizes
135(2)
How to Reconcile Font Sizes on the Computer and the TV
137(2)
What's Next
139(2)
Color Insert
Adding Images to Microsoft TV Content
141(14)
Where to Find Sample Content for this Chapter
142(1)
Using Supported Image Types
142(1)
Adding Images to Microsoft TV Content
143(1)
Creating a User Interface with Images and JavaScript
144(7)
Adding Images as Background
151(1)
Using Image Maps
152(2)
What's Next
154(1)
Adding Animation to Microsoft TV Content
155(6)
Where to Find Sample Content for this Chapter
156(1)
Using Animated .Gifs
157(1)
Using DHTML to Create Animation
158(1)
Adding Macromedia Flash Movies
158(2)
What's Next
160(1)
Handling Navigation for Microsoft TV Content
161(6)
Where to Find Sample Content for this Chapter
162(1)
How Navigation Works for Microsoft TV
162(2)
Forms and the Selection Box
164(2)
What's Next
166(1)
Audio and Video Support for Microsoft TV
167(6)
Supported Audio Formats
168(1)
Supported Video Formats
169(1)
Volume Control of the TV Object
169(1)
What's Next
169(4)
Part III Delivering Microsoft TV Content
Fundamentals of Delivering Interactive TV Content
173(18)
Overview of ATVEF Transport Methods
174(1)
Transport A: Interactive TV Links
175(6)
Transport B: IP over VBI
181(5)
Transport A and Transport B Tradeoffs
186(1)
Interactive TV Vendors
187(3)
What's Next
190(1)
Creating Interactive TV Links
191(30)
A Review of Interactive TV Links
192(1)
Creating Interactive TV Links with the WebTV Viewer
193(7)
The Microsoft TV Interface for Interactive TV Links
200(1)
Creating a Link to Humongous Insurance
201(6)
The Link Type and View Attributes
207(2)
Trigger Expiration
209(1)
Creating Interactive TV Links with Script Triggers
209(4)
Interactive TV Link Sequencer
213(1)
Encoding Links into the VBI
214(1)
Trigger Syntax
215(3)
What's Next
218(3)
Part IV Microsoft TV E-Commerce
Creating Forms for Microsoft TV Content
221(30)
Where to Find Sample Content for this Chapter
222(1)
Overview of the Interactive Content in this Chapter
222(2)
Creating the Humform.html Form Page
224(11)
Scripting to Form Elements
235(5)
Creating the Thanks.Asp Page
240(2)
Using ASP with HTML Tags
242(7)
For More Information
249(1)
What's Next
249(2)
Creating Bob's Pizza
251(22)
Where to Find Sample Content for this Chapter
252(1)
Introducing Bob's Pizza
253(1)
Overview of the Content in this Chapter
254(1)
Setting Up the Database DSN
255(3)
Setting Up the Desktop Web Server
258(4)
Concepts and Techniques
262(9)
What's Next
271(2)
Building Bob's Order Entry Page
273(18)
Where to Find Sample Content for this Chapter
274(1)
How Specials.HTML Fits into the Bob's Pizza Demo
274(1)
Using the WebTV Viewer to View Content
275(1)
Code and Controls on Specials.HTML
276(13)
What's Next
289(2)
Creating ASP-ADO Code to Interface with the Database
291(56)
Benefits of Using ASP-ADO
292(1)
Installing ASP and ADO
293(1)
ASP-ADO Basics
293(5)
Creating a Shopping Cart Using Order.ASP
298(21)
Getting Customer Data with the Customer.HTML Page
319(2)
Client-Side Data Validation in Microsoft TV
321(3)
Coding ASP for Multiple Tables on Thanks.ASP
324(9)
Database Maintenance
333(1)
Bob's Pizza Database Explained
333(4)
Tips and Tricks in ASP-ADO Coding
337(7)
What's Next
344(3)
Part V Microsoft TV Programmer's Guide
ATVEF and Content Creation Standards
347(4)
Why You Need the ``Microsoft TV Programmer's Guide''
348(1)
References
349(2)
HTML 4.0 for Microsoft TV
351(4)
Using the ``Microsoft TV Programmer's Guide''
352(1)
Using the ``Microsoft TV Design Guide''
352(1)
Using <DIV> Tags for Positioning
352(1)
About HTML and DHTML
353(1)
References
353(1)
What's Next
353(2)
CSS Support for Microsoft TV
355(6)
Using the ``Microsoft TV Programmer's Guide''
356(1)
Using the ``Microsoft TV Design Guide''
356(1)
Using CSS Properties to Format Content
356(2)
Microsoft TV CSS1 Quick Reference
358(2)
Microsoft TV CSS2 Quick Reference
360(1)
CSS1 References
360(1)
What's Next
360(1)
Document Object Model for Microsoft TV
361(16)
The ``Microsoft TV Programmer's Guide''
362(1)
Using JavaScript with Microsoft TV
363(2)
Unimplemented JavaScript Functionality
365(1)
Dynamic HTML for Microsoft TV
366(1)
Summary of the Microsoft TV Object Model
367(7)
JavaScript 1.1 References
374(1)
What's Next
375(2)
DHTML for Microsoft TV
377(4)
DHTML Elements and Properties Supported by Microsoft TV
378(1)
Using the ``Microsoft TV Programmer's Guide''
379(1)
A Demonstration of DHTML in Action
379(1)
What's Next
380(1)
ECMAScript for Interactive TV
381(6)
Determining the Microsoft TV Object Model
382(1)
Specifying ECMAScript as the Scripting Language
382(1)
Embedding ECMAScript in HTML
382(3)
Determining Which ECMAScript Statements Are Supported by Level 0 DOM
385(1)
ECMAScript and JavaScript References
386(1)
Index 387

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