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9781572735934

Changing the Culture of College Drinking : A Socially Situated Health Communication Campaign

by ;
  • ISBN13:

    9781572735934

  • ISBN10:

    1572735937

  • Format: Paperback
  • Copyright: 2005-01-30
  • Publisher: Hampton Pr

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Table of Contents

Foreword vii
Gustav Friedrich
Preface ix
Acknowledgments xi
Part I Background of the RU SURE Campaign--Brief Overview
1(46)
The Culture of College Drinking: A Health Communication Issue
3(8)
Baseline Data Collection: Conducting a Needs Assessment Before Designing a Health Communication Campaign
11(16)
The Conceptual Model: College Drinking as Socially Situated Experiential Learning
27(20)
Part II Design and Implementation of the RU SURE Campaign--Brief Overview
47(50)
Campaign Language: Understanding How to Get Students to Personalize Campaign Messages
49(10)
The Design of the RU SURE Campaign: The Top Ten Misperceptions Media Campaign
59(14)
Implementation of the Campaign: A Curriculum Infusion Design
73(24)
Part III Outcomes of the Campaign--Brief Overview
97(80)
Interpersonal Strategies for Campaign Message Dissemination
99(20)
Continuous Evaluation of the Campaign
119(14)
Unanticipated Results: The Impact of Campaign Messages on the Messengers
133(12)
The RU SURE Game of Choices and Consequences: A 1-Hour Brief Intervention Alcohol Decision-Making Tool
145(20)
Extending the Campaign and Its Socially Situated Experiential Learning Approach to Other Campuses
165(12)
Part IV The Larger Context for Prevention: Invited Contributions--Brief Overview
177(78)
An Integrated Environmental Framework: Education, Prevention, Intervention, Treatment, and Enforcement
179(14)
Fern Walter Goodhart
Lisa Laitman
An Overview of the Social Norms Approach
193(22)
Alan D. Berkowitz
Managing Multicampus Campaigns Using a Social Norms Approach
215(18)
Linda R. Jeffrey
Pamela Negro
A Case Study in Using a Social Norms Approach Within a Brief Intervention for Identified High-Risk Students
233(10)
Patricia Fabiano
Drinking Stories as Learning Tools: Socially Situated Experiential Learning and Popular Culture
243(12)
Thomas A. Workman
References 255(20)
About the Authors 275(4)
Author Index 279(8)
Subject Index 287

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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