Loyalty Myths Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

by Keiningham, Timothy L.; Vavra, Terry G.; Aksoy, Lerzan; et al.

• ISBN13: 9780471743156
• ISBN10: 0471743151
• Edition: 1st
• Format: Hardcover

• Rental Textbook Copy Usually Ships in 2-3 Business Days
• Used Textbook Copy Usually Ships in 2-4 Business Days
• New Textbook Copy Usually Ships in 2-3 Business Days

The Wallet Allocation Rule Winning the Battle for Share

by Keiningham, Timothy L.; Aksoy, Lerzan; Williams, Luke; et al.

• ISBN13: 9781119037316
• ISBN10: 111903731X
• Edition: 1st
• Format: Hardcover

• Rental Textbook Copy Usually Ships in 2-3 Business Days
• New Textbook Copy Usually Ships in 2-3 Business Days

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

by Aksoy; Lerzan

• ISBN13: 9780789038036
• ISBN10: 078903803X
• Edition: 1st
• Format: Nonspecific Binding

• Rental Textbook Copy Usually Ships in 3-5 Business Days
• New Textbook Copy Usually Ships in 3-5 Business Days
• Free Shipping On Orders Over $35!

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

by Aksoy; Lerzan

• ISBN13: 9780789038029
• ISBN10: 0789038021
• Format: Hardcover

• Rental Textbook Copy Usually Ships in 3-5 Business Days
• New Textbook Copy Usually Ships in 3-5 Business Days
• Free Shipping On Orders Over $35!

Profit Maximization Through Customer Relationship Marketing

by Lerzan Aksoy

• ISBN13: 9781315877310
• ISBN10: 1315877317
• Format: Nonspecific Binding

• Rental Textbook Copy Usually Ships in 3-5 Business Days
• New Textbook Copy Usually Ships in 3-5 Business Days
• Free Shipping On Orders Over $35!

Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

by Timothy L. Keiningham; Terry G. Vavra; Lerzan Aksoy; et al.

• ISBN13: 9780471746836
• ISBN10: 0471746835
• Format: eBook

The Wallet Allocation Rule: Winning the Battle for Share

by Timothy L. Keiningham; Lerzan Aksoy; Luke Williams; et al.

• ISBN13: 9781119209867
• ISBN10: 1119209862
• Format: Nonspecific Binding