Starting a Flower and Gift Shop is a practical, comprehensive, and motivational entrepreneurial guide. Starting a Flower and Gift Shop utilizes a uniquely designed step-by-step, hands-on approach to business formulation. Worksheets are included for the purpose of providing assistance in preparing a business plan. Crucial business development and management information is provided in an easy-to-understand format. Upon completion of the book, the entrepreneur will have a detailed business plan for starting a flower and gift shop and will be inspired to take the entrepreneurial challenge.

Introduction

9

(38)

Floral Industry Overview

13

(2)

The Flower Shop Owner

15

(2)

Location Considerations

17

(1)

The Flower Shop and the Internet

18

(3)

Store Design

21

(4)

Sources of Supply

25

(6)

The Merchandise Plan

31

(1)

The Selling Plan

32

(2)

Inventory

34

(1)

Pricing

34

(4)

Fixtures and Equipment

38

(1)

Services

39

(1)

Security

40

(1)

Financing

40

(1)

Advertising

41

(2)

Personnel

43

(1)

General Strategies for Stimulating Sales

44

(1)

Success Tips

45

(1)

Summation

46

(1)

Considering the Challenge

47

(42)

Qualities Necessary for Success in Small Business

52

(5)

Successful Leadership Traits

57

(2)

Characteristics of Successful Small Business Managers

59

(1)

Professional Requirements for Success in Small Business

59

(2)

Motivation of Entrepreneurs

61

(2)

Evaluating Yourself

63

(13)

Selecting The Type of Business To Enter

76

(7)

Assessing Your Monetary Requirements

83

(6)

The Business Plan

89

(18)

The Business

92

(1)

Financial Data

93

(1)

Supporting Documents

93

(1)

Business Plan Worksheets

94

(13)

Marketing

107

(22)

Surveying the Market

111

(1)

Sample Questionnaire

112

(8)

Advertising Guidelines

120

(1)

Measuring the Results of Advertising

121

(2)

Marketing Research

123

(3)

Examining the Economic Environment for Your Business

126

(3)

Forms of Business Ownership

129

(16)

Proprietorship

131

(1)

Partnership

132

(2)

Corporation

134

(1)

S Corporation

135

(1)

Limited Liability Company

136

(2)

Franchising

138

(7)

Taking Over an Established Business

145

(8)

New Business versus An Established Business

147

(1)

Acquiring An Established Business

147

(2)

How To Enter An Existing Business

149

(4)

Location

153

(6)

Reaching Potential Customers

155

(2)

Location Considerations

157

(2)

Staffing

159

(12)

Application for Employment

163

(1)

Training

164

(2)

Employee Handbook

166

(2)

Resume for Principals

168

(3)

Organizing Your Business

171

(6)

Ways of Organizing Your Business

174

(3)

Financing Your Business

177

(12)

Pointers for Successful Debt Financing

187

(2)

Business Records

189

(10)

Income Statement

193

(1)

Capital Statement

194

(1)

Balance Sheet

195

(4)

Sales Forecasting

199

(4)

The Investment Prospectus

203

(4)

Is It Feasible?

207

(6)

Conclusion

213

(10)

Business Glossary

223

(12)

Business Resources

235

(20)

Appendix Sample Business Forms

255

(8)

Notes

263

What is included with this book?

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Starting a Flower and Gift Shop : The Indespensable Guide to Starting a Flower and Gift Business

9780943267180

0943267188

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Summary

Table of Contents

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