About the Authors
Rick Makoujy is the founder and CEO of Accounting in an Hour, a 60-minute interactive DVD and e-learning course designed to promote financial literacy to non-financial employees. Organizations that have adopted this program include Dell, Coldwell Banker, Canon, Pitney Bowes, International Paper, Chevron, Xerox, and many others. In addition, Rick is the founder of Ravens Rock Capital LLC, a privately-owned merchant bank, and began his finance career as a consultant at PricewaterhouseCoopers before joining BDS Securities Corporation as a securities analyst.
Paul Amedeo, CPA has been in the public accounting arena since 1982 and is a co-founder of the firm Santoro, Amedeo and Co. Paul and his firm have a diversified clientele that works extensively with small to medium sized businesses, estates and individuals. Paul is a member of the American Institute of Certified Public Accountants and the New York State Society of CPAs. He is also a member of the New York State Society of CPAs Federal Government Contracts Accounting Committee and its Advertising Committee.
Preface | p. v |
Acknowledgments | p. xi |
Introduction | p. xiii |
Primer on the Balance Sheet and Income Statement | p. 1 |
Assets | p. 15 |
Liabilities | p. 31 |
Equity | p. 41 |
Basic Accounting Principles and Methods | p. 59 |
Finance Concepts and Tools | p. 81 |
Balance Sheet Utilization and Implications | p. 105 |
Balance Sheet Abuses | p. 117 |
Effective Balance Sheet Management Techniques | p. 135 |
The Cash Flow Statement | p. 141 |
Common Mistakes When Starting a Business | p. 147 |
Financial Statement Analysis | p. 157 |
Summary and Conclusions | p. 173 |
Appendix Balance Sheet (End of Last Year) | p. 177 |
Notes | p. 179 |
Index | p. 181 |
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