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BILL McBean spent many of his nearly forty years as a successful business owner in the automobile industry where, among many other achievements, he purchased several underperforming dealerships and turned them into a successful business enterprise with yearly sales of more than $160 million. Since selling the company to the world's largest automotive retailer, AutoNation, McBean has been involved in several new businesses, including McBean Partners, an investment and business mentoring company, and Net Claims Now, which provides administrative services and support to the restoration industry.
Foreword xi
Acknowledgments xv
Introduction xix
Chapter 1: The Facts of Business Life 1
The Facts 3
The Business Life Cycle 9
Chapter 2: The Five Levels of Business Success 13
Level 1: Ownership and Opportunity 17
Level 2: Creating Your Company’s DNA 22
Level 3: From Survival to Success 27
Level 4: Maintaining Success 32
Level 5: Moving on When It’s Time to Go 37
Chapter 3: Fact 1: If You Don’t Lead, No One Will Follow 45
Level 1: Ownership and Opportunity 50
Level 2: Creating Your Company’s DNA 56
Level 3: From Survival to Success 62
Level 4: Maintaining Success 72
Level 5: Moving on When It’s Time to Go 77
Chapter 4: Fact 2: If You Don’t Control It, You Don’t Own It 87
Level 1: Ownership and Opportunity 89
Level 2: Creating Your Company’s DNA 93
Level 3: From Survival to Success 98
Level 4: Maintaining Success 103
Level 5: Moving on When It’s Time to Go 111
Chapter 5: Fact 3: Protecting Your Company’s Assets Should Be Your First Priority 121
Protecting Tangible and Intangible Assets 125
Protecting Products or Services 126
Protecting People 127
Level 1: Ownership and Opportunity 129
Level 2: Creating Your Company’s DNA 134
Level 3: From Survival to Success 142
Level 4: Maintaining Success 150
Level 5: Moving on When It’s Time to Go 159
Chapter 6: Fact 4: Planning Is About Preparing for the Future, Not Predicting It 167
The Elements of a Proper Business Plan 170
Level 1: Ownership and Opportunity 172
Level 2: Creating Your Company’s DNA 175
Level 3: From Survival to Success 179
Level 4: Maintaining Success 182
Level 5: Moving on When It’s Time to Go 187
Chapter 7: Fact 5: If You Don’t Market Your Business, You Won’t Have One 193
The Elements of Marketing 196
Level 1: Ownership and Opportunity 198
Level 2: Creating Your Company’s DNA 204
Level 3: From Survival to Success 212
Level 4: Maintaining Success 218
Level 5: Moving on When It’s Time to Go 224
Chapter 8: Fact 6: The Marketplace Is a War Zone 235
The Products or Services You Sell 238
How Your Business Operates 240
How Your Business Competes—The “X” Factor 241
Level 1: Ownership and Opportunity 242
Level 2: Creating Your Company’s DNA 250
Level 3: From Survival to Success 256
Level 4: Maintaining Success 264
Level 5: Moving on When It’s Time to Go 272
Chapter 9: Fact 7: You Don’t Just Have to Know the Business You’re In, You Have to Know Business 279
Product 281
People 282
Accounting and Finance 283
You 284
Level 1: Ownership and Opportunity 285
Level 2: Creating Your Company’s DNA 293
Level 3: From Survival to Success 300
Level 4: Maintaining Success 307
Level 5: Moving on When It’s Time to Go 314
Conclusion 323
About the Author 325
Index 327
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