9780880913478

Offers an abundance of practical information pertaining to any dietetics professional considering private practice. Features real-life examples and various checklists, self-assessments, sample forms, and more. Summarizes the pros and cons of private practice, choosing a business structure, networking, and marketing. Softcover. DNLM: Dietetics.

Acknowledgments

ix

Reviewers

xi

Foreword

xiii

Preface

xv

Private Practice . . . Is It for You?

1

(14)

What It Takes to Be in Private Practice

3

(7)

Personal Traits of Successful Entrepreneurs

4

(3)

Professional Skills of Successful Entrepreneurs

7

(3)

Pros and Cons of Private Practice

10

(3)

Pros

10

(1)

Cons

11

(2)

Is Private Practice for You? A Summary

13

(2)

Minding Your Business

15

(18)

Advising Your Busines

15

(2)

Accountant

16

(1)

Attorney

16

(1)

Banker

16

(1)

Business Consultant

16

(1)

Marketing Consultant and Public Relations Adviser

17

(1)

Choosing an Appropriate Business Structure

17

(7)

Sole Proprietorships: Going It Alone

17

(4)

Partnerships: A Match Made in Heaven?

21

(2)

Corporations: Not Just for McDonald's

23

(1)

The Business Plan: Planning for Success

24

(2)

Purpose

24

(1)

What to Include

25

(1)

Conducting Business

26

(4)

Naming Your Business

27

(1)

Licenses and Zoning

27

(1)

Insurance

28

(1)

Contracts

29

(1)

Minding Your Business: A Summary

30

(3)

Setting Up Shop: What Do You Really Need?

33

(34)

Finding Office Space

33

(6)

Renting

34

(1)

Co-leasing

34

(1)

Subleasing

34

(2)

Other Possibilities

36

(2)

Home Office

38

(1)

Traveling Office

39

(1)

Outfitting Your Office: Assessing Your Needs

39

(9)

Furnishings

40

(1)

Equipment

41

(3)

Business Forms and Supplies

44

(4)

Patient Counseling Essentials

48

(11)

Supplies

48

(3)

Miscellaneous Supplies

51

(1)

Medical Equipment

52

(1)

Client Forms

52

(7)

HIPAA: The Bottom Line

59

(5)

Setting Up Shop: A Summary

64

(3)

Money Management

67

(38)

Office Payment Policies

68

(3)

Collection of Overdue Payments

69

(1)

Accepting Credit Cards

69

(1)

Missed Appointments

70

(1)

Setting Fees

71

(7)

Key Factors to Consider

71

(2)

Setting Fees for Private Patient Counseling

73

(2)

Setting Fees for Contract Work

75

(3)

Mistakes to Avoid

78

(1)

Accounting and Record Keeping

78

(2)

Setting Up Effective Policies and Procedures

78

(1)

Choosing Accounting Software

79

(1)

Reimbursement for Services

80

(6)

Information Resources

81

(1)

Third-Party Payers

82

(4)

Accepting Reimbursement

86

(8)

Tools for Billing

87

(3)

Superbill

90

(1)

CPT Codes

90

(4)

Reimbursement Policies: What's Right for Your Practice?

94

(5)

Options

94

(1)

Practice Models

95

(2)

Accounting and Reimbursement Issues to Consider

97

(2)

Professional Example: One Dietitian's Reimbursement Policies

99

(1)

Money Management: A Summary

100

(5)

Marketing

105

(30)

Your Target Market

105

(4)

Focus Groups

109

(1)

Advisory Boards

109

(1)

The Service or Product You Are Selling

109

(3)

Generalist or Specialist?

112

(2)

Tools and Methods for Reaching Your Target Market

114

(18)

Networking: It's Not What You Know . . . It's Who You Know

114

(4)

Advertising

118

(9)

Publicity

127

(5)

Marketing: A Summary

132

(3)

Staying in Business

135

(14)

From Educator to Counselor

135

(2)

Becoming a Nutrition Therapist

137

(4)

Good Listening Skills

138

(1)

Empathy and Support

138

(1)

Care and Trust

138

(3)

Respect for Boundaries

141

(1)

Massaging Referrals (Or, How to Get Them Back)

142

(3)

Selling Nutrition Therapy

145

(2)

Staying in Business: A Summary

147

(2)

A Brave New World: Putting Technology to Work in Your Practice

149

(18)

The Essentials

149

(8)

Computer Hardware

150

(4)

Computer Software

154

(3)

Using the Internet

157

(4)

E-mail

157

(1)

Listservs and Electronic Mailing Lists

158

(1)

The World Wide Web As Research and Marketing Tool

159

(2)

Web Site for Your Practice

161

(1)

Personal Digital Assistants

161

(2)

Nutrition Assessment Tools

163

(1)

Body Fat Analyzers

163

(1)

Metabolic Testing

163

(1)

A Brave New World: A Summary

163

(4)

The Sky's the Limit: Turning Your Experience into Dollars

167

(22)

Defining the Word ``Consultant''

167

(2)

Market Trends

169

(1)

Consulting Opportunities

170

(11)

Private Practice

171

(2)

Consulting for Health Care Facilities

173

(1)

Writing

173

(1)

Consulting to the Media

174

(1)

Public Relations Firms

174

(2)

Corporations

176

(1)

Fitness Centers

177

(1)

Physicians and Allied Health Practices

178

(1)

Grocery Store Chains

179

(1)

Consulting in Cyberspace

180

(1)

Beyond the Sky

180

(1)

Professional Examples

181

(7)

Toni Bloom, MS, RD

181

(1)

Kathy Wise, RD

182

(1)

Christine Palumbo, MBA, RD

183

(1)

Tracy Fox, MPH, RD

184

(1)

Tammy Lakatos Shames, RD, CDN, CPT, and Lyssie Lakatos, RD, CDN, CPT

185

(1)

Kate Geagan, MS, RD

186

(1)

Nancy Collins, PhD, RD, CDN

187

(1)

Are You Ready Now?

188

(1)

The Sky's the Limit: A Summary

188

(1)

Resources for Success

189

(12)

Publications for Starting and Staying in Business

189

(1)

Nutrition Resources and Products

189

(5)

Nutrient Analysis Software

189

(1)

Organizations and Associations Providing Nutrition Education Resources

190

(2)

Newsletters and Periodicals

192

(2)

Business Resources

194

(4)

Marketing

194

(1)

Business Templates and Tools

195

(1)

General Business Support

196

(1)

Resources for Speakers

197

(1)

Government Resources

198

(1)

HIPAA Resources

198

(1)

HIPAA Guidelines

198

(1)

Sample HIPAA Forms

199

(1)

MNT and Medicare Resources

199

(2)

Publications

199

(1)

Information

200

(1)

Appendix A: Model HIPAA Notice of Privacy Practices

201

(8)

Appendix B: Code of Ethics for the Profession of Dietetics

209

(14)

Index

223

(8)

About the Authors

231

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American Dietetic Association Guide to Private Practice : An Introduction to Starting Your Own Business

0880913479

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