The Caterpillar's Edge

The secret code to growing a successful business is adjusting your strategy every single day.

Business leaders, large and small, need to learn a new game with very different rules. They must accept an ever-changing and uncertain landscape, but a landscape that can be constantly leveraged for greater profitability. They must believe that their companies are caterpillars with the potential to become butterflies.

The Caterpillar’s Edge shows why we must embrace a future of flux. It exposes the addictions that chain us to our past and the truths that influence our behaviors. And, it shows just how to seize breakthrough advantages by pushing through all the noise around “Big Data.”

Within its DNA, the caterpillar aspires and pushes for more, and it gets just that, evolving gracefully from one entity into another, always building a competitive edge in the process.

Break free from accepted archaic business practices by cracking that secret code which demands evolving your business always.

Sid Mohasseb is a serial entrepreneur, investor, venture capitialist, and business thought leader. He is formerly the Head of Strategic Innovation for KPMG’s Strategy Practice, where he consults with Fortune 500 clients worldwide. He is also an Adjunct Professor at the Marshall Business School, University of Southern California (USC), where he teaches strategy and data analytics. 

Sid has founded and led several early-stage and hyper-growth companies from inception to acquisition. He has also led company turnarounds—from near bankruptcy to profitability. His expertise is in connecting theory to reality and helping people see the bend in the road ahead.