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9780810826069

The Competitive Intelligence Handbook

by ;
  • ISBN13:

    9780810826069

  • ISBN10:

    0810826062

  • Format: Hardcover
  • Copyright: 1993-04-01
  • Publisher: Scarecrow Press
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List Price: $97.00

Summary

Provides an overview of competitive intelligence practices and gives extensive guidance on where to learn more. ...an excellent introduction and overview...the best bibliography on CI currently available... enjoyable and easy to read...strongly recommended. --BUSINESS INFORMATION ALERT

Table of Contents

Preface vii
Acknowledgments ix
An overview of competitive intelligence
1(12)
Axioms of competitive intelligence
13(4)
Public information
17(6)
The international background of CI
23(6)
Competitive intelligence books
29(20)
What the books say
49(14)
Finding the clues online
63(24)
Going Online for Japanese information
87(12)
Going online for European information
99(6)
Interviewing
105(8)
Key resources in industry information
113(16)
International business
129(16)
Industry analysis and issues studies
145(6)
A case Study in Public Document Access
151(14)
Due Diligence
165(10)
Some Final Thoughts
175(2)
Index 177(10)
About the Authors 187

Supplemental Materials

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