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9780066213644

By Design: The Graphic Designer's Essential Handbook : A Gallery of Professional Design, Popular Techniques and Designers' Templates

by
  • ISBN13:

    9780066213644

  • ISBN10:

    0066213649

  • Format: Paperback
  • Copyright: 2001-08-01
  • Publisher: Harper Design Intl

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Summary

By Design is a professional gallery of designers' works, popular techniques and designers' templates. The book showcases exciting new graphics sure to jumpstart the imagination and invaluable techniques for utilizing the key elements of design: type, tint, image and color. Readers will also find two CD-ROMS that include: * The Designer's Gallery--showcases more than 100 inspiring pieces from renowned designers, sure to trigger the reader's imagination * Handpicked Design Techniques--simple, direct and fully-illustrated instructions and examples make this a great how-to section * The Designers' Templates--this collection of 100 templates of the best page designs can be used as is for specific jobs or simply serve as inspiration Octogram, located in Singapore, has been a pioneer in the creative and marketing service since 1985. Its designers are constantly driven by their goal to give the best marketing and designer solutions that are concise and memorable.

Table of Contents

Typography
Serif / sans serif
12(2)
Slab / decorative
14(2)
Parts of a newsletter
16(2)
Type color
18(2)
Type condensed / size
20(2)
Type manipulation A - Z
22(4)
Type and tints
Positive / negative type on tints
26(2)
Tint type on positive / negative
28(2)
Type on different tint background
30(4)
Type and image
Type on halftone image
34(2)
Tint type on halftone spread
36(4)
Rules and shapes
Rules / borders
40(2)
Rules on tints
42(2)
Changing geometric shapes / tint
44(4)
Line screen
35 / 65 lpi sample
48(2)
100 / 150 lpi sample
50(2)
35 - 150 lpi graduation
52(4)
Line art
Bitmap pattern fill
56(2)
Textured and custom fill
58(2)
Letter permutation / wall paper
60(2)
Line art scaling
62(2)
Line art skewing / transparency
64(2)
Line art blending
66(2)
Line art on tint
68(4)
Halftone image
Halftone image on spot color
72(2)
Spot color halftone reverse and overprint
74(2)
Line conversion from halftone
76(2)
Re-mapping duotone and tri-tone
78(2)
Solarizing duotone and halftone
80(2)
Posterizing duotone and halftone
82(2)
Manipulating duotone / tri-tone and quad-tone
84(2)
Positive / negative halftone
86(2)
Transposing halftone
88(4)
Designers' templates
How to use templates
92(2)
Samples of template design
94(4)
Color combination
Monochromatic color match
98(2)
Blending color match
100(2)
Contrasting color match
102(2)
Complementary color match
104(2)
Color and gray match
106(2)
Four-color mix and match
108(2)
Line art color match
110(4)
Process color
The color wheel
114(2)
Color on gray / black
116(4)
How to manage CMYK
120(2)
Introducing Focoltone
122(6)
Digital imaging
Filter effects
128(2)
Color manipulation
130(4)
Step-by-step tutorial
Pixelation
134(2)
Butterflies
136(2)
Web ready color
138(2)
Water droplets
140(2)
Tone to line
142(2)
Portrait in letters
144(2)
Bullet holes
146(2)
Metal liquid
148(2)
Light, shadow and color
150(2)
Mapping surface
152(2)
Stylized figure
154(2)
Illustrated map
156(2)
Speeding cards
158(2)
Kaleidoscope
160(2)
Embossing objects
162(2)
3D locations
164(2)
Textured pillars
166(2)
Globe
168(2)
Squiggly figure
170(2)
Poster
172(2)
Metal tub
174(4)
Designers' gallery
Werk-Haus Sdn Bhd
178(2)
GER II Corporation
180(2)
ArtOne Design and Communications, Inc.
182(2)
Luck-1
184(2)
Outside Directors Company Ltd
186(2)
Pallette Co.
188(2)
Alex Plans Corporation
190(2)
Terrapin Graphics
192(2)
Lieber Brewster Design, Inc.
194(2)
Octogram Design Pte Ltd
196(2)
Amoeba Corp.
198(2)
Kajetan Design Group Pty Ltd
200(2)
Wishart Design Pty Ltd
202(2)
Savage Design Group, Inc.
204(2)
MartinRoss Design
206(2)
Kan Et Lau Design Consultants
208(4)
Designers' lingo
Terms
212(4)
Terms, tips' and tricks'
216(8)
ColorSync
224(2)
E-publishing
226

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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