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Landing a job in the twenty-first century takes skill, determination, and a little help from the Career Opportunities series. Each popular title provides an in-depth look at salary ranges, advancement prospects, employment trends, necessary experience, online information, and relevant unions and associations.

This book reflects the latest trends in the media as well as changing opportunities and salary ranges. More than 100 positions are listed that cover the growing field of multimedia.

Preface

ix

Acknowledgements

xiii

PART I---TELEVISION BROADCASTING

Industry Outlook

2

(148)

Management and Administration

General Manager

11

(2)

Attorney

13

(2)

Business Manager

15

(2)

Accountant

17

(2)

Bookkeeper

19

(2)

Receptionist/Office Clerk

21

(2)

Programming

Program Manager

23

(2)

Film/Tape Librarian

25

(2)

Announcer

27

(2)

Director of Publicity/Promotion

29

(2)

Publicity/Promotion Assistant

31

(2)

Community Relations Director

33

(2)

Production

Production Manager

35

(2)

Executive Producer

37

(2)

Producer

39

(2)

Associate Producer

41

(2)

Director

43

(2)

Assistant Director

45

(2)

Unit Manager

47

(2)

Floor Manager

49

(2)

Production Assistant

51

(2)

Production Secretary

53

(2)

Lighting Director

55

(2)

Art Director

57

(2)

Graphic Artist

59

(2)

Cinematographer/Videographer

61

(2)

Film/Tape Editor

63

(2)

Operations Manager

65

(2)

News

News Director

67

(2)

Assistant News Director

69

(2)

News Writer

71

(2)

Desk Assistant

73

(2)

Anchorperson

75

(2)

Reporter

77

(2)

Weather Reporter

79

(2)

Sportscaster

81

(2)

Engineering

Chief Engineer

83

(2)

Assistant Chief Engineer

85

(2)

Engineering Supervisor

87

(2)

Maintenance Engineer

89

(2)

Transmitter Engineer

91

(2)

Audio/Video Engineer

93

(2)

Videotape Engineer/Editor

95

(2)

Master Control Engineer

97

(2)

Engineering Technician

99

(2)

Technical Director

101

(2)

Camera Operator

103

(2)

Advertising Sales

General Sales Manager

105

(2)

Assistant Sales Manager

107

(2)

Account Executive/Sales

109

(2)

Sales Coordinator

111

(2)

Traffic/Continuity Specialist

113

(2)

Director of Development

115

(2)

Advertising Agency

Media Director

117

(2)

Media Buyer

119

(2)

Account Executive/Agency

121

(2)

Market Researcher

123

(2)

Advertising Copywriter

125

(2)

Performance/Arts/Crafts

Performer

127

(2)

Writer

129

(2)

Music Director

131

(2)

Musician

133

(2)

Costume Designer

135

(2)

Makeup Artist

137

(2)

Hair Stylist

139

(2)

Scenic Designer

141

(2)

Property Master

143

(2)

Stagehand/Grip

145

(2)

Craftperson

147

(3)

PART II---CABLE, VIDEO, AND MULTIMEDIA

Industry Outlook

150

(119)

Cable Television and Multichannel Multipoint Distribution Service

System Manager

162

(2)

Office Manager

164

(2)

Customer Service Representative

166

(2)

Marketing Director

168

(2)

Sales Manager

170

(2)

Salesperson

172

(2)

Director of Local Origination

174

(2)

Chief Technician

176

(2)

Technician

178

(2)

Installer

180

(2)

Consumer Electronics and Home Video

Video Marketing Manager

182

(2)

Video Distribution Manager

184

(2)

Video Salesperson

186

(2)

Video Store Manager

188

(2)

Video Sales Clerk

190

(2)

Video Service Technician

192

(2)

Education

Director of Media Services

194

(2)

Instructional Designer

196

(2)

Media Librarian

198

(2)

Media Technician

200

(2)

Director of ITV

202

(2)

ITV Specialist

204

(2)

Communications Instructor

206

(2)

Media Instructor

208

(2)

Private Industry

Manager of Media Services

210

(2)

Supervisor of Media Services

212

(2)

Government

Chief, Media Services

214

(2)

Media Program Officer

216

(2)

Health

Media Resource Manager

218

(2)

Media Specialist

220

(2)

Multimedia Development

Executive Producer/Multimedia

222

(2)

Producer/Multimedia

224

(2)

Webmaster

226

(2)

Computer Graphics Designer

228

(2)

Software Engineer

230

(2)

Site Flow Architect

232

(2)

Programmer

234

(2)

Multimedia Writer

236

(3)

Appendix I---Degree and Nondegree Programs

A. Colleges and Universities

239

(8)

B. Workshops and Seminars

247

(1)

C. Internships, Scholarships, and Fellowships

248

(3)

D. Training Programs and Schools

251

(2)

Appendix II---Unions and Associations

A. Unions

253

(1)

B. Associations

254

(5)

Appendix III---Bibliography

A. Books

259

(5)

B. Periodicals

264

(5)

Index

269

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