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9780749429188

Strategic Marketing Communications: New Ways to Build and Integrate Communications

by ; ;
  • ISBN13:

    9780749429188

  • ISBN10:

    0749429186

  • Edition: Disk
  • Format: Paperback
  • Copyright: 1999-09-01
  • Publisher: Kogan Page Ltd

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Supplemental Materials

What is included with this book?

Summary

This is not just an ordinary textbook: It is an interactive learning tool packed with practical examples, short cases, model documents and checklists to help you build communications plans and strategies simply and easily. The planning system, SOSTAC, brings it all together by showing you how to write the perfect plan within minutes. All in all, if you are faced with the task of creating a communications strategy, it will enable you to develop new ways of achieving competitive advantage.

Author Biography

Paul Smith is managing director of the Multimedia Marketing Consortium.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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