What is included with this book?
Robert G. Docters is a partner in i2Partners L.L.C., a boutique price and intellectual consulting firm.
Michael R. Roeopel is a senior officer in A. T. Kearney's strategy practice.
Dr. Jeanne-Mey Sun is a consultant with A. T. Kearney.
Stephen M. Tanny is a professor at the University of Toronto.
Acknowledgments | ix | ||||
Introduction: How to Read This Book | xi | ||||
Part One. Take a New look at Price and Brand | |||||
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3 | (11) | |||
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14 | (16) | |||
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30 | (17) | |||
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47 | (12) | |||
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59 | (16) | |||
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75 | (18) | |||
Part Two. How to Set Price and Create Revenue | |||||
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93 | (9) | |||
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102 | (17) | |||
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119 | (16) | |||
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135 | (12) | |||
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147 | (12) | |||
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159 | (16) | |||
Part Three. How to Manage Ongoing Revenues | |||||
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175 | (8) | |||
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183 | (14) | |||
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197 | (14) | |||
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211 | (12) | |||
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223 | (12) | |||
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235 | (8) | |||
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243 | (10) | |||
Part Four. Building Revenue Capabilities | |||||
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253 | (16) | |||
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269 | (13) | |||
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282 | (13) | |||
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295 | (10) | |||
Index | 305 |
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