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9788178299440

Policing : Reinvention Strategies in a Marketing Framework

by
  • ISBN13:

    9788178299440

  • ISBN10:

    8178299445

  • Format: Paperback
  • Copyright: 2009-07-15
  • Publisher: SAGE Publications Pvt. Ltd

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Summary

While there is considerable discussion and criticism on the way the police force is functioning in India, there are no comprehensive alternative models presented for the police to aim and aspire towards. This book adopts a New Public Management (NPM) approach to police operations. The author presents a marketing plan for the Indian police force using the conventional framework in marketing management-comprising Current situation analysis, SWOT analysis, STP analysis and 8 Ps. He draws on both, management principles and the recent empirical work conducted in the police service and with appropriate improvisations situates them within the existing literature on marketing principles.

Table of Contents

Introduction
Assessment and Analysis
Situational Analysis
Historical Background
Functioning Environment
Model for Policing in UK and Northern Ireland
Criminal Justice System in India
Perceptions about Police
New Regulatory Mechanism and National Police Mission
Police Functions and Developing Trends
Broad Categories of Police Functions
Constraints of Police
Characteristics of Police Service
Evolution of Community Policing
Fragmentation of Police Tasks
Towards Global Policing
New Policing Order
Reinvention Strategies in Marketing Framework
Setting the Direction
Segmentation and Targeting
Positioning
The Marketing Mix
Recommendations
Empowerment
Employee Empowerment
Culture
Organizational Culture
Motivating Policemen
Values
Ethical Conduct
Measuring
Performance Appraisal
Training
Training
Aiming
Vision or 'Strategic Intent'
Leadership
Customer Offering
Customer Needs
Proactive Policing
Community Empowerment
Shaping the Future
Community Policing
Limitations in Implementing Community Policing Initiatives
Strategies for Successful Community Policing
Cost
Strategic Management
Outsourcing
Resources
Challenging the Current Practices
Resource Leverage
Procurement
Effectiveness
Service Standards
Quality Guarantees, Redress and Complaint System
Cross Agency Processes
Accountability for Results
Response
Horizontal Linkages and Cooperation among Wings
Use of Appropriate Technology
Politics
Managing Difficult Situations and Police Policy
Regulatory Bodies for Police
Reforms and Politics
Promotion
Police Media Relations
Media Policy
Marketing Outlets
Megadigm Shift for Indian Police
Table of Contents provided by Ingram. All Rights Reserved.

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