Sustainable Innovation Strategy Creating Value in a World of Finite Resources

As the world's resources are running out, sustainability issues will drive large strategy shifts for many organizations in the near future. Businesses need to explore how profit and value can be generated from sustainable innovations in their commercial offerings. This is both an ethical and an essential strategy in a global economy still reliant on increasingly limited resources.

Sustainable Innovation Strategy is a thought-provoking and timely book which examines the links between sustainable development, innovation strategy and the business model. Through insightful case studies from mature and developing markets, the authors show how sustainability needs to be at the core of every organization's strategy and innovation. They reveal the three ways in which sustainable strategies can be incorporated into business models - eco-efficiency, circularity and functional economy.

Rigorous and practical, this book shows how other organizations have successfully made the transition from resource reliant to generating profit and value through sustainable models. From the innovative strides being taken in the electric car industry in Europe to the management of agricultural waste in Brazil for profit and clean energy, they show how sustainable business models can add value to an organization.

Christophe Sempels is Associate Professor of Strategy and Sustainable Development at SKEMA Business School. He is a recognized expert and consultant in global sustainability, strategy, and innovation. He has published extensively on the link between sustainable development, strategy, and marketing. He co-authored Oser le Marketing Durable (Dare To Market Sustainably), Pearson France 2010, which has sold more than 4000 units and received several awards. Christophe is often invited as guest speaker at major national and international events (Grande Conference du Figaro, World Forum, French Economic mission in Shanghai, Alliance conferences, Jadde conference) and is a member of the prestigious Association of Sustainable Development Directors, an association for all the Chief Sustainability Officers in France. He consults with major organizations and governments including Alliance, Center of Young CEOs, Chamber of Commerce of Lille, Chamber of Commerce of Nice, and he is the co-founder and academic supervisor of Movilab, a center for social innovation joined with other networks (Fing, Imagination for People, O2Zone, Openscop, Arsenic). He is also a coach and works with top CEOs to switch their business model towards a functional sustainable economy.

Jonas Hoffmann is Associate Professor of Marketing at SKEMA Business School. He is an expert in emerging markets, having a broad international experience in training and consulting and has written numerous articles about marketing and innovation, and two books on the luxury industry with Palgrave Macmillan, Luxury Strategy in Action and Global Luxury Trend. He is frequently invited as a guest speaker at events in Europe and China and consults on innovation with major organizations including Schneider Electric, a global leader in energy efficiency that has been recognized by the United Nations as a role model in sustainability. He is a member of the leading French think-tank on sustainable luxury, 1.618, where he works with senior managers developing initiatives on sustainable luxury and also consults internationally. As a leading academic and practitioner at SKEMA, his regularly trains and works with global directors, particularly from United States and China from multinationals including Lenovo, Microsoft, BCG, and Deloitte.

Introduction
1. Tackling Sustainable Development at the Corporate Strategic Level to Create Value
2. The business model, a powerful tool to drive a strategic shift
3. Eco-efficiency and eco-design, a first step towards sustainable performance
4. Circular economy: transforming a 'waste' into a productive resource
5. From products to use-oriented services
6. From product to result based integrated solutions
Conclusion