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9780739103777

Journalism and Mass Communication in Africa Cameroon

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  • ISBN13:

    9780739103777

  • ISBN10:

    0739103776

  • Format: Hardcover
  • Copyright: 2002-06-11
  • Publisher: LEXINGTON BOOKS
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List Price: $114.00

Summary

Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

Table of Contents

Introduction vii
Festus Eribo
Part I: Discourse
Evolution of the Media in Cameroon
3(14)
Muluh Henry
Ndoh Bertha
Public Perceptions of Cameroonian Journalists
17(8)
Enoh Tanjong
George A. Ngwa
Communication and the Empowerment of the People
25(6)
George A. Ngwa
Aesthetic Approach to Television Program Production
31(10)
Bisong Divine Epey
Effective Public Communication
41(10)
Victor Ngu Cheo
Public Relations Practice in Cameroon
51(8)
Diffang Funge
Victor N. Cheo
Muluh Henry
Julius Che Tita
The Growth and Development of Advertising
59(6)
Diffang Funge
The Development of Book Publishing
65(16)
Julius Che Tita
Part II: Research Methods
Communication Research: An African Discourse
81(24)
Adidi Uyo
Using Survey Methods in Communication Research
105(16)
Enoh Tanjong
Content Analysis and Its Uses in Africa
121(12)
Matt Mogekwu
Beyond Cameroon: Model Content Analysis from East and West Africa
133(18)
Charles Okigbo
Festus Eribo
Mary N. Kizito
Christine Kyayonka
Appendix: Selected Media in Cameroon 151(4)
Bibliography 155(8)
Index 163(4)
Contributors 167(2)
About the Editors 169

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