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9780844235219

Advertising Media Sourcebook

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  • ISBN13:

    9780844235219

  • ISBN10:

    0844235210

  • Edition: 4th
  • Format: Paperback
  • Copyright: 1996-11-01
  • Publisher: Ntc Business Books
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List Price: $19.95
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Summary

A single-resource guide to reading, evaluating, and understanding advertising media reference sources. It also includes extensive exercises to help you master the skills you need to better evaluate various media--both single and dual source, a guide to calculating some of the basic statistics used in advertising, a list of source contacts, and a glossary of advertising media terms.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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