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9780971327801

E-Commerce for the Unfunded : How to Use Big Company Internet Strategies for Your Small, Low Budget Web-Based Business

by ;
  • ISBN13:

    9780971327801

  • ISBN10:

    0971327807

  • Format: Paperback
  • Copyright: 2001-08-01
  • Publisher: Lightning Source Inc

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Supplemental Materials

What is included with this book?

Table of Contents

Forwardp. vii
Design Pointers For Dealing With Designersp. 1
Design Pointers For Your E-Commerce Web sitep. 9
How's Your Privacy Policy?p. 17
When Your Privacy Policy Might Not Be Enoughp. 25
Improve Your Sales With Site Contentp. 31
The Neglected Art of Internet Merchandisingp. 39
Guided Search: Helping Your Customers Find Your Productsp. 45
The Pros and Cons of Banner Exchangesp. 53
The Power and Potential of Emailp. 61
Market Analysis Made Easyp. 69
Need To Be Famous? PR On A Shoestringp. 77
Differentiation Is The Name Of The Gamep. 85
Conquering The Online Consumer Services Strugglep. 91
Online Marketing On The Up And Upp. 97
Indexp. 101
Table of Contents provided by Syndetics. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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