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9780789735744

Tricks of the Podcasting Masters

by ;
  • ISBN13:

    9780789735744

  • ISBN10:

    0789735741

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2006-05-22
  • Publisher: Que Publishing
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Supplemental Materials

What is included with this book?

Summary

The first book that takes readers to the next level of honing their craft, making a 'cast that listeners can't miss!

Author Biography

Mur Lafferty currently produces several podcasts including Geek Fu Action Grip, and is on the planning committee for the upcoming PodcasterCon. She's a member of the Sci-Fi Podcasting Network and presented at the Duke Podcasting Symposium.

 

Rob Walch is Host of podCast411, where he has interviewed more than 100 leading podcasters and media experts, and is a consultant to former Presidential candidate John Edwards. He's on the planning committee for PodcasterCon, is a member of the Podcasting Specification Working Group, and has helped more than 100 people start their own podcasts.

Table of Contents

Introduction 1(6)
Part I: Laying Your Foundation
A Brief History of Podcasting
7(16)
Independent Podcaster Resources
10(2)
iTunes Enters the Playing Field
12(8)
On the Pro Side
12(2)
On the Con Side
14(4)
Alternatives to iTunes
18(2)
David Versus Goliath?
20(3)
What the Pros Are Doing
23(20)
Popular Podcasts
24(9)
G-Rated Podcasts
24(3)
PG-Rated Podcasts
27(4)
R-Rated Podcasts
31(1)
X-Rated Podcasts
32(1)
Podfading
33(10)
Conversations with Podfaders
34(4)
How to Avoid Burnout
38(5)
Podcast Genres
43(54)
Audioblogs
44(3)
KeemeCast
45(1)
Twisted Pickle
45(1)
The Bitterest Pill
46(1)
Keys to Successful Audioblogs
46(1)
Comedy Casts---Shock Jocks, Skits, Standup
47(4)
Distorted View Daily
48(1)
The Bibb and Yaz Podcast
48(1)
The Sound of Young America
49(1)
Podcheck Review
49(1)
Comedy4Cast
50(1)
Why Do a Comedy Cast?
50(1)
Couple Casts
51(4)
The PK and J Show
52(1)
The Nate and Di Show
52(1)
The View from Here
53(1)
Jawbone Radio
53(1)
Delta Park Project
54(1)
The Making of a Successful Couple Cast
54(1)
Educational
55(3)
English as a Second Language
55(1)
Digital Photography: Tips from the Top Floor
56(1)
The SG Show
56(1)
TechPod Podcast for Teachers
57(1)
The Importance of Educational Podcasts
57(1)
Gaming
58(2)
Tired Thumbs
58(1)
Gaming Uncensored
59(1)
Have Games, Will Travel
59(1)
Secrets of Effective Gaming Podcasts
59(1)
Godcasts: Religious and Spiritual Podcasts
60(3)
Lifespring
61(1)
Awaretek
61(1)
Catholic Insider
62(1)
Rachel's Choice
62(1)
Klingon Word
62(1)
Passion for the Godcast
62(1)
The Interview Cast
63(3)
podCast411
63(1)
5 Minutes with Wichita
64(1)
5 Questions
64(1)
Small World
65(1)
MadPod
65(1)
Asking the Tough Questions
65(1)
Music
66(3)
Accident Hash
67(1)
Bit Jobs for the Masses
67(1)
Coverville
68(1)
Dave's Lounge
68(1)
Celtic Music News
69(1)
Picking a Musical Style
69(1)
News
69(4)
The M Show
70(1)
The KC Weather Podcast
71(1)
Mobilepodcast.org
71(1)
Podcasting About Podcasting
72(1)
Politics
72(1)
One America Committee
73(3)
Shelley the Republican
74(1)
Free Talk Live
74(1)
Left Wing Nut Job
75(1)
Radio Dramas
76(1)
The Radio Adventures of Dr. Floyd
76(2)
Spaceship Radio
76(1)
Finding a Niche
77(1)
Q-Podders
77(1)
Yeast Radio
78(2)
Ongline
78(1)
Lucky Bitch Radio
78(1)
The Makings of a Q-Podder
79(1)
Sci-Fi
79(1)
Morevi: The Chronicles of Rafe and Askana
80(4)
The Signal
81(1)
The Dragon Page
81(1)
The Sci-Fi Podcast Network
82(1)
Making of a Sci-Fi Podcast
82(1)
Sex
83(1)
Soccergirl, Inc.
84(3)
Open Source Sex
85(1)
Sex with Emily
85(1)
Suicide Girls
86(1)
Keeping It Fresh
86(1)
Sports
87(3)
My Sports Radio Network
87(1)
The Skinny on Sports
88(1)
RaiderCast
88(1)
Extra Points
89(1)
No League Is Too Small
89(1)
Tech Podcasts
90(2)
Typical PC User
90(1)
Tech4GenY
91(1)
This Week in Tech
91(1)
MacCast
91(1)
Thriving as a Tech Podcaster
92(1)
The Written Word
92(3)
Earthcore, Ancestor, and Infection
93(1)
Geek Fu Action Grip
94(1)
The Rev-Up Review
94(1)
The Microphone Is Mightier Than the Sword
95(1)
Others Genres
95(2)
Finding Your Passion
97(14)
Why Passion Matters
97(3)
Passion Pitfalls
100(8)
So Many Passions, So Little Time
103(3)
Does Anger Equal Passion?
106(1)
False Starts
106(2)
Why We Podcast
108(3)
Part II: Refining Your Podcast and Your Skills
Getting Started
111(8)
Choosing a Title
111(3)
Your Intro
114(5)
Pre-Intro
114(1)
Celebrity/Guest Show ID
115(1)
Message
115(2)
Sponsorship
117(1)
Commercials
117(1)
Length
118(1)
Your ``Script''
119(12)
Preparation
119(2)
Outline or Free Form
121(2)
Reading from a Script
122(1)
Going off Bullet Points
123(1)
Editing Versus Live
123(1)
Time Limits
124(3)
Forcing a Constrained Time
124(2)
Length Matters
126(1)
Swearing
127(4)
What You Can and Cannot Say
128(1)
iTunes ``Explicit'' Tag: Friend or Foe?
129(1)
E? G? NSFW? X?
129(2)
The Art of the Interview
131(18)
Finding Guests
132(3)
Prep Work for Live Interviews
135(2)
Using Skype and Other VoIP Services
137(4)
Recording an Interview with Skype
138(1)
List of VoIP Services
139(2)
Double-Enders
141(1)
Face-to-Face Interviews
142(1)
Time-Shifted Interviews
143(1)
Interview Flow
143(6)
Staying Focused
146(1)
Getting More Detailed Answers
147(1)
Dealing with Dull Interviews
147(2)
Music---Issues and Sources
149(18)
Licensing Madness
150(4)
Free Music Services
154(9)
ccMixter.org
155(1)
Comfortstand.com
155(2)
Garageband.com
157(2)
Magnatune.com
159(1)
Opsound.org
160(1)
Music.podshow.com (The Podsafe Music Network)
161(1)
Others
162(1)
Local Indie Music
163(1)
Playing Your Own Music
163(4)
March to Your Own Beat
166(1)
The Audible Written Word
167(14)
What Writing Is Podcasted
168(7)
Fiction
168(5)
Other Written Work
173(2)
Copyright Concerns
175(1)
Does Giving Your Work Away Increase Sales?
176(2)
Concern for Production Value
178(1)
Addressing the Written Word
179(2)
The Great Editing Debate
181(8)
Why You Should Edit
181(3)
Defining ``Professional'' Quality
182(1)
Easier on the Listeners' Ears
182(1)
Excessive ``Ums''
182(2)
Why You Shouldn't Edit
184(1)
Keeping Away from Radio Correlation
184(1)
Enjoying the Amateur Quality
184(1)
Time Constraints
185(1)
You're Just That Good
185(1)
Listen Before You Upload
185(4)
Sample Rate Problems
186(1)
Factual Errors, Private Information, and More
187(1)
Corrupted Files
188(1)
Keeping the Podcast Consistent
189(10)
Maintaining a Consistent Release Schedule
189(2)
Keeping the Format Consistent
191(1)
Consistent Volume Levels
192(7)
Compression
194(2)
Choosing Your Target
196(3)
You're Nothing Without Your Audience
199(16)
Using Forums to Interact with Listeners
200(2)
The Making of a Successful Forum
201(1)
Forum Hosting Services
202(1)
Soliciting Listener Feedback
202(5)
Phone Voicemail Number
203(2)
Email
205(2)
Incorporating Your Audience
207(1)
Your Show Notes Are Your Podcast's Map
208(7)
Detailed Notes
209(1)
Bare-Bones Notes
210(1)
When Notes Aren't Necessary
211(4)
Part III: Marketing and Promotion
Using Your Site as a Marketing Tool
215(12)
Your Choices
215(6)
The Blog
216(1)
The Website
216(1)
Hosting Services
217(4)
You, the Producer
221(6)
Using Your Full Name
221(2)
Setting Limits on Personal Information
223(1)
Contact Me!
223(2)
Your Privacy
225(2)
Using Promos to Hype Your Podcast
227(8)
Why Promos Are Necessary
227(8)
When to Promote
228(1)
Creating the Promo
228(3)
Keeping the Promo Up to Date
231(1)
Constructing a Promo Distribution List
232(3)
Getting the Word Out
235(14)
When to Promote
236(1)
Voting Sites
237(4)
Why Voting Sites Are Important
238(2)
Why Voting Sites Can Be Overrated
240(1)
Podcast Networks
241(3)
Community Building
244(3)
Podcasting Directories
247(2)
How to Find Newbie Listeners
249(14)
Contacting Local Media
249(4)
Newspapers
250(1)
Television
250(1)
Radio
251(1)
Is There No Such Thing as Bad Publicity?
252(1)
Press Releases
253(2)
Online Message Boards and Forums
255(2)
craigslist and Other Boards
257(1)
Guerilla Marketing Tricks
258(5)
``Good to meet you. Here's my card.''
258(2)
Droplift.org
260(1)
Colleges, Conventions, and Other Groupings of Radical-Minded People
261(1)
Your Listeners: Stealth Marketing Tools
262(1)
Business Planning
263(22)
Balancing the Costs
264(11)
One Person
265(4)
Two People
269(2)
In Studio with VoIP
271(1)
In Studio with VoIP and Remote Recording
272(1)
Equipment Summary
273(2)
Personal Podcasts
275(4)
Corporate and Small Business Podcasts
279(6)
Brand Building
280(1)
Promoting a Service
280(1)
Promoting a Book, Movie, DVD, or CD
281(1)
Promoting a Newspaper or Magazine
282(1)
Promoting an Event, Conference, or Expo
283(2)
Generating Revenue
285(36)
Tracking Stats and Getting Listener Info
286(4)
Feedburner
286(1)
Libsyn
287(1)
Determining Your Demographics
288(2)
Creating a Media Kit
290(9)
Page 1: The Cover Page
291(2)
Page 2: What Podcasting Is
293(1)
Page 3: Who Is Listening to Your Show
294(1)
Page 4: Who You Are and Who Likes You
295(1)
Page 5: Why People Are Listening
296(1)
Page 6: Sponsorship and Advertising Opportunities
296(2)
Where to Send the Media Kit
298(1)
Advertising and Sponsorship
299(11)
How Advertising Networks Work
300(6)
Automatic Ad Insertion Versus Podcaster-Inserted Ads
306(1)
Determining a Fair Price
307(2)
Using eBay
309(1)
Joining Affiliate Programs
310(1)
Selling Swag
311(4)
CafePress and Other Services
312(1)
CDs of Old Shows and Other Items
312(3)
Tip Jar
315(1)
Premium Feeds
316(2)
Unique and Interesting Methods
318(3)
Podcasting as a Marketing Tool
321(24)
Business in General
322(2)
Movies, TV, and Radio
324(2)
Churches and Nonprofits
326(1)
Education
327(2)
Nongovernmental Organizations
329(2)
Government Agencies
331(1)
Where to Go from Here
332(5)
Appendices
A. Microphone and Voice Tips
337(4)
B. Creative Commons Explained
341(4)
C. Websites for More Information
345(1)
Tutorials 345(1)
Podcasting News and Reviews 346(3)
Index 349

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