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9781592570621

The Toy and Game Inventor's Handbook

by ;
  • ISBN13:

    9781592570621

  • ISBN10:

    1592570623

  • Format: Paperback
  • Copyright: 2003-07-01
  • Publisher: DK Publishing, Inc.
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List Price: $19.95

Summary

The toy industry is a 30 billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors...who just might bring us the next hula hoop!

Author Biography

Richard C. Levy is the King of Toy and Game Inventions. In the past 20 years, he has co-developed over 200 toys and games, including one of the most popular toys of recent years, the Furby(r). He is the author of 12 books, appears frequently on the Discovery Channel's Invention series and is often interviewed in The New York Times.

Ronald Weingartner is the former vice president of research and development of Hasbro, the world's largest game manufacturer.

Table of Contents

Ideas R Us: Names in the Gamep. 1
Maple Seeds to Microchips: A History of Playthingsp. 37
Toy Stories: Off-the Chart Winnersp. 71
The Making of a Pro: Getting Started in Toy Inventionp. 107
From Mind to Merchandise: Making an Idea Realityp. 139
Pat. Pend., [Trade Mark], [Registered Sign], [Copyright]: IP Firewallsp. 161
Life's a Pitch: How to Sell Your Ideasp. 183
Foreign Licensing: Going for Euros and Yenp. 223
Molding the Deal: The Gets and Givesp. 235
Batteries Not Included: How Product Is Poweredp. 267
Brandwashing: Entertainment Licensingp. 289
Interactive Invention: Opportunities in Video Gamesp. 321
The Inventor Profilesp. 339
Companies Seeking Ideasp. 423
Talk the Talk: A Glossary of Toy and Game Jargonp. 445
Toy Trivia Scoring and Answersp. 471
Bibliographyp. 473
Indexp. 475
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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