The Buck Starts Here: How Great Digital Companies Create Lasting Business

How is it possible to prosper in a world where one month's winning business models are derided next month? How can we build credible strategies for the future when there is no past to draw on and the present changes almost by the hour? The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of Amazon.com), Internet business developers in their own real-world pre-Internet companies (such as Michael Dell) or Internet innovators in long-established and conservative companies (such as Mike Harris of the UK's Prudential Corporation). The lessons from these digital giants will help turn e-business dreams into reality. The Bucks Start Here helps Internet entrepreneurs to understand how technology is re-shaping society, and business, and begin to develop their own vision. It explores key social trends and their influence on customer power and provides a set of tools and a framework with which to build a digital business.