Business Transformation A Roadmap for Maximizing Organizational Insights

Effectively introduce and promote analytics within your enterprise

All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution.

• Reveals how to introduce and promote the use of analytics and insights across your organization
• Written by a lead developer at SAS global Business Intelligence Competency Center program and services
• Features global case studies and examples

Practical and insightful, this reference provides businesses with an essential blueprint for creating improvements that optimize business returns and put the potential of data analytics to work.

AIMAN ZEID heads Organizational Transformation Services for SAS Institute's Global Business Consulting unit. He has helped numerous organizations, on four continents, evaluate their organizational maturity and readiness to deploy business analytics. His focus on enterprise-wide approaches has made him a sought-after consultant for starting Business Analytics Centers of Excellence. He has 28 years of experience in information management, business consulting, and technical implementation of business analytics and performance management solutions.

Foreword

Preface

Acknowledgments

Chapter 1 The Critical Role of Business Insight

The Disruptive Nature of Data

An Unconventional Look at Conventional “Wisdom”

Innovating at the Speed of Data

Weighing Risk and Bringing the Better Part of “Gut Instinct” Back into the Equation

People, Process, Technology, and Culture

Starting the Journey

Notes

Chapter 2 The Journey: Taking the First Steps toward Transforming Your Organization

Different Approaches

Juggling Multiple Challenges

How to Deal with Challenges Effectively

Executive Sponsorship: Critical to Success

Understanding Current Capabilities

Aligning Capabilities with Business Objectives

Let’s Start the Journey

Taking the First Steps to Transforming Your Organization

Note

Chapter 3 Challenged Organizations: When Rugged Individualism and Department Silos Aren’t Enough

Getting Along One Day at a Time: Organizations at the Individual Level

When “Have It Your Way” Isn’t a Good Thing

Superhighways and Dirt Roads

Consolidated, but Not Cohesive: Organizations at the Departmental Level

Subject Matter Experts and Gatekeepers

Understanding the True Consequences of the Challenged Levels

Business Transformation Strategy Objectives for Challenged Organizations

Notes

Chapter 4 Foundational Organizations: Making the Leap to an Enterprise-Wide Approach

The Possibilities That Come with Patience

Seeing the Value across the Enterprise

How an Enterprise Level Organization Functions

Big Data: The Big Opportunity for Enterprise Level Organizations

Don’t Let Up

Continuous Improvement Required

Business Transformation Strategy Objectives for Foundational Organizations

Chapter 5 Progressive Organizations: Harnessing the Power of Information to Achieve Market Advantage and Expand Their Business Offerings

Optimization: The Easiest Business Case of All

Toward Innovation and Beyond

Business Transformation Strategy Objectives for Progressive Organizations

Chapter 6 Centers of Excellence: The Key to Accelerate Organizational Transformation

The 10,000-Foot View of Information

A Quick Look at the Key Responsibilities of a CoE

CoEs and the Levels of Maturity

How Should CoEs Be Organized?

Accelerating Maturity—Not Creating Dependency

Finding the Right Spot in the Org Chart

Mapping the Mini-Units That a CoE Might Host

How the CoE Helps Secure the Organizational Pillars

People

Information Processes

Technical Infrastructure

Culture

Phased versus Big Bang Approach for Starting a CoE

Finding the Right Funding Mechanism

Selecting the Right Personalities

Ramping up Your Change Agent

Note

Chapter 7 Starting the Journey: Developing a Strategy and Roadmap to Guide Your Business Transformation

Knowing Where to Start

Riyad Bank’s Enterprise Business Intelligence Competency Center

E.SUN Bank’s Customer Risk Value Organization

Success Story Takeaways

Applying the Lessons from E.Sun and Riyad

The Most Important Characteristics of Successful Business Transformation Strategies

A Step-by-Step Look at the Key Components

Identifying a Starting Point

Summing It All Up

In the End, It’s about Being a Leader

Appendix Snapshot of the Information Evolution Model

The Individual Level: Getting along one day at a time

Departmental Level: The consolidated organization

The Enterprise Organization: A Common Sense of Purpose

The Optimize Level Organization: Aligned and Ready

The Innovate Level: Spawning and supporting new ideas

Glossary

About the Author

Index

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