Winter Nie (Lausanne, Switzerland) is a professor in the Operations and Service Management programs at IMD.
Katherine Xin (Shanghai, China) is a professor at IMD with extensive teaching, research, and consulting experience at universities and companies around the world.
Lily Zhang (Shanghai, China) is a Research Associate at IMD. She has worked at Dow Jones China for more than four years and as a journalist for The Economist Group for two years.
The Competition between MNCs and Local POEs in the China Market | p. 1 |
Wahaha: Danone's Dream Partner and Nightmare | p. 3 |
Market Segment: The Success of a School-Run Factory | p. 4 |
Purified Water: The Way to Brand Expansion | p. 5 |
Future Cola: Sharing the China Market with Pepsi and Coke | p. 7 |
A Decade of Collaboration with Danone Was in Trouble | p. 10 |
Nice: P&G's Fierce Local Competitor | p. 17 |
Product Differentiation: The Rising of a Workshop Factory | p. 17 |
Winner of the Laundry Detergent Market over P&G and Unilever | p. 19 |
Move up into the High-End Market | p. 22 |
Taobao: The eBay Killer | p. 27 |
Taobao: Alibaba's Defense | p. 28 |
Differentiation from the Competitor | p. 29 |
Unique Corporate Culture | p. 31 |
The Advertisement War | p. 32 |
Huge Market Potential Brought by Big Market Share | p. 34 |
eBay China or China Piece of a Global eBay | p. 36 |
Who Are They? | p. 39 |
Chinese POEs: MNC's Main Competitors in the China Market | p. 39 |
Small- and Medium-Sized POEs: Your Potential Rivals | p. 39 |
Research Methodology | p. 47 |
The Role of POEs in China's Economy | p. 48 |
The Evolvement of Entrepreneurship in China | p. 55 |
The Development of Chinese Commerce | p. 57 |
A Brief Historical Background | p. 57 |
The Period of Reform and Opening-up | p. 81 |
Three Stories | p. 87 |
The Story of Michael Ma | p. 87 |
The Story of Liu Qiongying | p. 93 |
The Story of Hou Zhengyu | p. 99 |
Understanding Entrepreneurs in Today's China | p. 109 |
Who Are the Typical Entrepreneurs? | p. 111 |
Entrepreneurs of Grassroots Background | p. 112 |
Experts Turned Entrepreneurs | p. 116 |
Officials Turned Entrepreneurs | p. 120 |
Professional Managers Turned Entrepreneurs | p. 121 |
Business Model | p. 125 |
Startup Capital | p. 125 |
Business Model | p. 130 |
Business Models with Chinese Characteristics | p. 135 |
American Models Do Not Work | p. 137 |
Transformation | p. 138 |
Building Organizational Capability | p. 146 |
Corporate Governance | p. 154 |
Bottlenecks | p. 163 |
Threats and Opportunities for MNCs: Competition and Cooperation with Chinese Entrepreneurs | p. 169 |
Individual Characteristics for Their Success | p. 171 |
Characteristics for Success | p. 171 |
Compete with Them | p. 183 |
Strengths of Chinese Startup POEs | p. 184 |
Weaknesses of Chinese Startup POEs | p. 188 |
Collaborate with Them | p. 191 |
Possible Collaborative Opportunities with Chinese POEs | p. 191 |
Potential Caveats of Cooperating with Chinese POEs | p. 196 |
Interview Questions | p. 199 |
List of Companies | p. 201 |
Bibliography | p. 205 |
Index | p. 207 |
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