What is included with this book?
Christopher A.H. Vollmer is a Vice President and Partner in Booz Allen Hamilton's Global Consumer and Media Practice, based in New York.
The Twenty-First-Century Marketing Mix | p. 1 |
Mediamorphosis: The Consumer in Charge | p. 29 |
Mutiny in Media | p. 79 |
Metrics: Moving from Impressions to Impact | p. 107 |
Marketers to Agencies: "Change or Die" | p. 141 |
The Future Starts Here | p. 177 |
Notes | p. 199 |
Index | p. 205 |
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