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Preface | p. vii |
Acknowledgments | p. ix |
What It Means to Put Analytics to Work | p. 1 |
The Analytical DELTA | |
Data: The Prerequisite for Everything Analytical | p. 23 |
Enterprise: Integrating Across Organizational Silos | p. 45 |
Leadership: The Deciding DELTA Factor | p. 57 |
Targets: Picking Your Spots for Analytics | p. 73 |
Analysts: Managing Scarce and Valuable Talent | p. 91 |
Staying Analytical | |
Embed Analytics m Business Processes | p. 121 |
Build an Analytical Culture | p. 137 |
Review Your Business Comprehensively | p. 149 |
Meeting Challenges Along the Way | p. 161 |
Toward More Analytical Decisions and Better Results | p. 175 |
Appendix: The DELTA Transitions | p. 185 |
Notes | p. 189 |
Index | p. 197 |
About the Authors | p. 213 |
Table of Contents provided by Ingram. All Rights Reserved. |
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