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9780750697460

Breakdown of Hierarchy : Communicating in the Evolving Workplace

by ;
  • ISBN13:

    9780750697460

  • ISBN10:

    0750697466

  • Format: Paperback
  • Copyright: 1997-04-08
  • Publisher: Elsevier Science
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Summary

The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed. Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York). Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism. Provides a unique combination of communication and management theory and practice. Creates awareness and heightens sensitivity to the major communication issues resulting from electronic media. Highlights the necessity of proactively employing strategic communication behaviours

Table of Contents

Preface xiii
Chapter 1 Communications, Corporations, and Change
1(8)
Chapter 2 Electronic Media: Sudden Impact or Business as Usual?
9(16)
The First Electronic Medium: The Telegraph
10(1)
The Telephone and the Telephone Company
10(1)
Radio
11(1)
Broadcast Television Networks
11(1)
Cable Television
12(1)
Videotape and Organizational Video Networks
12(1)
Interactive Videodisc
13(1)
Multimedia
14(1)
Satellites and Teleconferencing
15(1)
Computers and LANs
15(1)
E-mail
16(1)
The Internet
17(3)
Summary
20(5)
Chapter 3 Electrovisual Media and the American Corporation
25(12)
The Evolving American Corporation
25(2)
Technology Diffusion
27(1)
The Breakdown of Hierarchy
28(2)
The Future Structure of American Corporations
30(2)
Where Will All the People Go?
32(5)
Chapter 4 The Emerging Corporate Landscape
37(14)
Upsizing, Downsizing, and Corporate Responsibility
39(1)
Upsizing: Competition Through Acquisition
39(1)
Downsizing: Growth Through Reduction
40(2)
Corporate Failure and Social Responsibility
42(2)
The New Employment Contract
44(7)
Chapter 5 The New Diversity Benchmark
51(10)
Gender Diversity
52(1)
Racial Diversity
53(1)
Age Diversity
54(1)
Cultural Diversity
55(3)
The Communication Diversity Challenge of the Future: Congnitive Diversity
58(3)
Chapter 6 Reshaping the Boundaries Around Business
61(26)
Going with the Flow: Organization Design and Communication
63(10)
Corporate Communication: The Structure Behind the Structure
65(1)
Communication Efficacy and Organizational Size
66(1)
Alliances
67(1)
Future Structures: Enter the Networked Organization
68(2)
The Corporate Manager as a Network Communicator: New Roles, New Rules, New Responsibilities
70(3)
Bringing Who You Are to What You Do: Communication Behaviors in Organizations
73(5)
Media Richness
73(2)
Social Influence Model of Technology Use
75(1)
Communication and Information Overload
76(1)
The New Responsibilities of Communicating in the Future
77(1)
The Way Things Are Done Around Here: Organizational Culture and Communication
78(9)
The Learning Organization
79(2)
Metaphor
81(2)
Emotion
83(1)
Electronic Media and Status
83(1)
Communicating Amidst Cultural Crisis
84(3)
Chapter 7 Harnessing the Power of Electronic Communication Technology
87(18)
Linear Video
88(6)
The Benefits for Employee and Management Communications
88(2)
The Benefits for Employee and Management Training
90(4)
Teleconferencing, a.k.a. Business Television
94(3)
Examples
94(3)
Multimedia (interactive Videodisc and CD_ROM
97(1)
E-mail
98(2)
The Benefits of E-mail
98(2)
Netiquette
100(1)
The Internet and the World Wide Web
100(2)
The Office Away from the Office
102(3)
Chapter 8 Lessons from the Leaders
105(18)
Forms of Change: A Framework for the Lessons
105(1)
Motorola Semi-Conductor Sector: Communicating Amidst Changes in Identity
106(4)
The Change
106(1)
The Change Communication Tools
107(1)
The Change Communication Campaign
108(1)
The Impact
109(1)
Lessons Learned
109(1)
Conclusion
110(1)
ABC Corporation: Communicating Amidst Changes in Coordination
110(4)
The Change
110(1)
The Communication Campaign
111(1)
Organization Design
112(1)
The Impact
113(1)
Conclusion
114(1)
Honeywell: Communicating Amidst Changes in Control
114(9)
The Change
114(1)
The Change Communication Campaign
115(3)
The Impact
118(1)
Organization Design
119(1)
Lessons Learned
119(1)
Conclusion
120(3)
Chapter 9 The Seven New Rules of Corporate Communication
123(2)
Appendix I: The Emerging Employment Landscape 125(14)
Population Trends 125(1)
Geographic Shifts 126(1)
Growth Occupations 126(1)
Employment Change 127(1)
Industry Profile 127(1)
Service-Producing Industries 127(2)
Goods-Producing Industries 129(1)
Occupational Profile 130(2)
Replacement Needs 132(1)
Job Outlooks 133(6)
Appendix II: Communication Studies and Commentaries 139(24)
Communication Effectiveness Research 140(3)
Commentaries 143(20)
Bibliography 163(8)
Index 171(7)
About the Authors 178

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