did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780971401068

Color - Messages and Meanings : A Pantone Color Resource

by
  • ISBN13:

    9780971401068

  • ISBN10:

    0971401063

  • Format: Paperback
  • Copyright: 2006-11-29
  • Publisher: Ecampus Direct

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $46.57 Save up to $39.99
  • Rent Book $11.74
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    IN STOCK USUALLY SHIPS IN 24 HOURS.
    HURRY! ONLY 1 COPY IN STOCK AT THIS PRICE
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

From the Author of the Bestselling PANTONEreg; Guide to Communicating with Color Features up-to-date color combination guidelines Includes printing formulas for reproduction of 4-color process and the PANTONEreg; equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Table of Contents

Preface 4(2)
Color Families
6(60)
Red
Orange
Yellow
Brown
Blue
Green
Purple
Neutrals
White
Black
Color in the Marketplace
66(10)
About Advertising
For Brand Image and Identity
In Packaging
At Point of Purchase and Display
On Visual Presentations
Spinning the Color Wheel
76(4)
The Rank Order of Color: Dominant, Subordinate, Accent
80(2)
Defining the Message
Cues for Color Combinations
Creating Moods with Color Combinations
82(48)
Trends: The Future is Not What it Used to Be
130(5)
Guidelines for Spotting Trends
Color Conversions
135(4)
Ink Color Formulas for Printing
Credits 139(5)
Index 144

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program