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What is included with this book?
Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.
Table of ContentsAcknowledgementsp. xiCritical Marketing: A Limit Attitudep. 1Rethinking the Development of Marketingp. 29Prejudice V. Marketing? An Examination of some Historical Sourcesp. 33Early Development of the Philosophy of Marketing Thoughtp. 45Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspectivep. 67Critical Reflections on Consumer Researchp. 85Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Researchp. 91Evolution, Biology and Consumer Research: What Darwin Knew that We've Forgottenp. 131Ethnopsychology: A Return to Reason in Consumer Behaviourp. 157Marketing and Societyp. 183Marketing, the Consumer Society and Hedonismp. 187Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Dividep. 211On Negotiating the Market?p. 245Sustainable Marketingp. 253An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Lifep. 271Past Postmodernism?p. 301Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspectionp. 311The Function of Cultural Studies in Marketing: A New Administrative Science?p. 329Thinking through Theory: Materialising the Oppositional Imaginationp. 345Postcolonialism and Marketingp. 363Indexp. 385Table of Contents provided by Ingram. All Rights Reserved.Supplemental MaterialsWhat is included with this book?The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.